Information architecture

Deliverables from information architecture

Information architecture is the structuring and organisation of your digital platform's content, functionality, navigation and search schemes. The information architecture that we develop for you is based around both your business goals and user needs. Information architecture delivers:

• Robust and effective content strategies, page & navigation design, information structuring & categorisation
• Precise and successful site maps, wireframes, user journeys and navigation structures
• The foundations for digital platforms that have the best possible customer experience with increased task completion, improved conversion rates and maximised customer loyalty

Webcredible is one of the UK's leading user experience agencies and we've conducted 100s of information architecture projects over the years. We also run an IA training course which 100s of people have attended.

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

1. We'll meet with and interview key stakeholders to start building a customer experience strategy based on a thorough understanding of your business needs, as well as any technical constraints.
2. Next, we usually conduct highly focused user research to give us and you a complete understanding of your customers' needs, goals and behaviours. We'll also conduct card sorting to understand how users think your content should be organised.
3. We'll produce a site map and page titles/labels designed around how your users think (and not how you as an organisation are structured).
4. Based on both your customer needs and your business goals we'll design a navigation scheme that enables customers to move around the site's information architecture quickly and effectively.
5. Next, we deliver wireframes, the blueprints (or schematics) of the page designs that contain all the major elements of a real page without any visual design.
6. Finally, we'll convert the wireframes into a working prototype and carry out user testing on the prototype.

The big picture

Information architecture forms the foundations of a robust user experience design process. Based on in-depth user research, we can develop an information architecture that forms the basis of considered and beautiful designs that deliver on your business goals.

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