International user testing

Deliverables from international user testing

Working on an international usability testing project with Webcredible gives you a truly global usability solution. You get the benefit of our network of carefully selected global partners without the hassle of liaising directly with each separate company. Deliverables from the international user testing include:

• Robust, detailed and prioritised recommendations for platform improvements, often providing a range of different options and creating mock-ups to demonstrate the solution
• An action plan for implementing changes around your precise needs
• Live viewing of user testing (with simultaneous translation, if needed) that can unify internal teams and provides you with incredible insights into customer needs
• Increased user experience knowledge because knowledge sharing is at the core of everything we do. Through a close, collaborative approach we make sure that you learn as much as you can from our expertise throughout the user testing process
• Videos of usability testing sessions so you can watch full sessions videos of the user testing and highlight clips

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

We've partnered with user experience companies globally and carry out user testing in 30+ countries spanning every continent. Our first international user testing project was in 2005 so our processes have benefited from many years' experience. After setting up and coordinating the international research programme, the international user testing process follows the same methodology as our user testing process.

We co-ordinate the whole international project, which means:

• No language barriers
• No need to approach an unfamiliar market place
• You only deal with us
• All companies involved work towards one common goal
• You get one cohesive report covering the whole project

The big picture

The globalisation of brands is still a key aspect to business success, so international user testing is an important element for delivering a global brand with local specialisations to make the most of each of the geographic target markets. From international user testing (and other research activities), we can build a robust, global customer experience strategy and deliver successful user experience design that suits your international markets.

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