Mobile & tablet user testing

Deliverables from mobile & tablet user testing

We're passionate about mobile user experience and keep up-to-date on the latest trends in mobile interfaces and products. We fully understand iPhone and iPad user requirements, allowing us to provide you with actionable cutting-edge recommendations.

Deliverables from our mobile & tablet user testing include:

• Robust, detailed and prioritised recommendations for mobile interface improvements, often providing a range of different options and creating mock-ups to demonstrate the solution
• An action plan for implementing changes around your precise needs to deliver the best mobile experience possible
• Design recommendations that help you optimise your website or application to be translated for mobile devices and make it easier to use your services on touchscreen devices like the iPhone and iPad
• Improved usability across platforms and operating systems, including web browsers, iOS, Android, Windows etc.
• Increased user experience knowledge because knowledge sharing is at the core of everything we do. Through a close, collaborative approach we make sure that you learn as much as you can from our expertise throughout the mobile user testing process

We ran our first user testing project in 2006 and have run countless numbers of similar projects since.

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

Our mobile user testing facilities are designed to ensure that participants can use their mobile phone or tablet in a natural way. The user testing process for iPhone, iPad, other mobile phones and other portable devices typically includes the following stages:

1. First, we'll work very closely with you to thoroughly plan the mobile user testing sessions around your business objectives. We'll precisely define the research objectives, scenarios and who we're going to recruit for the user testing.
2. Next we'll recruit participants typical of your target audiences and work with specialist recruiters that can find us any type of person for the user testing, no matter how obscure your target market is.
3. We'll facilitate the 1-on-1 user testing sessions, with participants always thinking aloud. Our moderators are expertly trained to ask questions and elicit thoughts in a non-biased and neutral manner.
4. We'll review all the findings immediately after the mobile user testing sessions, discussing all the issues and brainstorming a large number of possible solutions.
5. Finally, we'll deliver a report, presentation and workshop, with all deliverables being highly recommendation-driven, easy-to-understand and tangible. How we report back to you depends on what we're testing and your requirements.

The big picture

Mobile user testing ensures that your mobile apps and websites are optimised to the needs of your customers and business. For the best results, we always advise our clients to start with us conducting in-depth insights & user research and developing a customer experience strategy, and then a precise mobile customer experience strategy.

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