Mobile & handheld usability testing
Mobile phone usability testing lets you find out how easily people can achieve your goals for them whilst accessing your application through their mobile phone. This will help you find ways to:
- Improve the quality of your visitors' experience
- Increase conversion and task completion rates (e.g. information discovery, sales enquiries)
- Improve visitor-retention (i.e. repeat visits)
Webcredible rapidly understood our complex service constraints, applying their expertise to produce powerful yet practical usability improvement recommendations.
Anthony Bowyer-Lowe, Yamaha (see more testimonials)
Deliverables from the mobile phone usability testing
Following the completion of the mobile phone usability testing you'll receive:
- A full report outlining the findings, both positive and negative, and offering specific recommendations for maximising the user experience of your mobile application
- An oral presentation summarising the main findings and recommendations
How we run the mobile phone usability testing
Macmillan gets online success
Macmillan Cancer Support is seeing key site areas previously difficult to find now attracting large visitor numbers.
Read the Webcredible Macmillan case study.
Participants are asked to complete tasks on your application using their mobile phone. Throughout the sessions an experienced Webcredible moderator will sit with each participant and prompt for feedback.
During the mobile phone usability testing, participants are instructed to think aloud at all times. By doing so they'll provide fascinating insights in to:
- What they're looking at
- What they're thinking about doing next
- Whether the application/website is behaving as they expected
If participants fall silent for more than a few seconds they're gently encouraged to keep talking. Our moderators are expertly trained to ask questions and elicit thoughts in a non-biased and neutral manner. After the testing is carried out we conduct a brief interview with each user.
Before the mobile phone usability testing
Before the mobile phone usability testing is carried out, we'll work closely with you to analyse and identify:
- Your organisation's goals for your mobile presence
- Your application's different target audiences (and their goals)
- Which mobiles phones we should test with
- Where and how the tests should be run
All of these will feed into a usability testing plan which will outline exactly what the testing sessions will involve and how they'll be run. We'll recruit participants from your target audiences for the testing.
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your mobile phone and handheld usability testing needs and requirements with no pushy sales pitch and no obligation to you.
Other usability testing services
- Usability testing
- Game usability testing
- Remote usability testing
- International usability testing
- Usability testing training
Read our article, Mobile & handheld usability testing - why it matters and learn about mobile & handheld usability testing right now!
