Online surveys

Deliverables from online surveys

Online surveys validate qualitative in-depth user research findings across a large and broad sample size. Online surveys deliver:

• A large amount of data depicting the needs and attitudes of your target audience
• Evidence of research validity due to the large and diverse customer sample
• A validation of qualitative research findings to provide quantitative and definitive results

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

We'll design and deploy a survey with the key aim of validating any qualitative research findings (e.g. from in-depth interviews) across a large and geographically-diverse sample size. The survey usually consists of short, mostly multiple-choice questions to encourage users to complete it (and also to facilitate easier analysis). The process is:

1. Working alongside you, we create a set of questions in an easy-to-answer format and publish the survey.
2. We work with you to publicise the survey to your target customers, be it through a mailing list or by publishing a link to it on your website or through social media.
3. After a sufficient number of people have completed the survey, we analyse the results and deliver our recommendations to you.

The big picture

Online surveys are a great way of gaining data from a very large sample of customers, and when combined with in-depth research, help to create a clear view of your customers' attitudes, needs and requirements. This ensures that when we create your customer experience strategy and develop your digital platforms using our user experience design services, you get the most successful solution.

Menu

• What we do
• Case studies
• Training academy
• About us
• Blog & reports
• Contact us