Persona creation
Following on from the user research we conduct for you, most likely to include user interviews, we'll develop a set of personas for you. The use of personas has the following benefits:
- Your website will achieve your business goals both in the short- and long-term
- Users will easily be able to (and want to) achieve your goals for them
- Key stakeholders will better understand your users so will make better decisions
Webcredible is an integral component in helping us create flexible websites for holidays, flights and hotels. Their user research and user-centered design expertise is enabling us to provide the best possible user experience.
George Nolan, Thomson (see more testimonials)
About personas
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Cambs Council has relaunched its community site to be fully based around user needs, offering the functionality required by local people.
Read the Webcredible Cambridgeshire County Council case study.
A persona is a fictional character representing one particular user group and is created after rigorously analysing and categorising data from user research. We'll likely develop 2-6 personas for you, based on comprehensive user interviews & contextual enquiry.
Personas provide powerful (yet quick and simple) guidance for any website strategy and planning decisions. Personas are brought to life and made credible by including personal details (such as a name, age, background and a photo).They capture the most important information about each user group, to include:
- Goals - What users are trying to achieve, such as tasks they want to perform
- Behaviour - Online and offline behaviour patterns, helping to identify users' goals
- Attitudes - Relevant attitudes that predict how users will behave
- Motivations - Why users want to achieve these goals
- Business objectives - What you ideally want users to do in order to ensure the website is successful
Personas are based on totally different criteria to traditional market research. Market research usually focuses on user demographics, which for a website strategy isn't at all relevant. The personas we create are the underpinning component of any website project and will:
- Put you inside the minds of your users
- Form the foundation of all future website strategy and planning
- Unite all internal stakeholders so they're focused around users' needs
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your persona creation needs and requirements with no pushy sales pitch and no obligation to you.
