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Google AdWords (PPC) training

Our hands-on Google AdWords training is fantastic - small class sizes, highly interactive and taught by experts. Book your place now on to Google AdWords training course our and find out how to manage a Google AdWords campaign that delivers outstanding results at minimum cost.

Next Google AdWords (PPC) training dates in 2010

  • Oct 4 (4 places) London
  • Nov 29 (6 places) London

Price

£445 + VAT including course manual, refreshments & lunch

Get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively (view all courses)

Duration

1 day (10:00-17:00)

Location

Webcredible offices in London & some other locations across the UK

We regularly run in-house Google AdWords (PPC) training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.

Our Google AdWords (PPC) course is part of our online marketing training stream

OR

(You can pay by invoice later or by credit card now)

What you'll learn on the Google AdWords (PPC) training course

During the one-day interactive Google AdWords (PPC) training course you will:

  • Find out precisely how to plan, set up and manage a highly effective Google AdWords (PPC) campaign
  • Discover how to evaluate and fine-tune your search marketing strategy to optimise performance
  • Learn the secrets of writing captivating PPC ads to get customers to click
  • Optimise advert copy to reduce undesirable click-throughs and save money
  • Discover insider tips on how to develop an optimal Google AdWords bidding strategy
  • Understand what makes a good Google AdWords landing page and how to test these
  • Find out how to find and exploit the best possible keywords variations
  • Track results to maximise ROI through accurate measurement and analysis
  • Understand Google's Quality score and how to ensure your keywords get the highest score possible

You'll also receive a free 80-page Google AdWords (PPC) training manual that contains all tutorials.

Google AdWords (PPC) trainer

The PPC training course is usually run by:

Mark Johnson

Mark is a true expert and specialist in all aspects of online marketing, including Google AdWords, affiliate marketing & social media. Day-to-day he advises campaign managers on online marketing trends and insights. In addition to providing Google AdWords, affiliate marketing & social media training & consultancy on a daily basis, you've likely read his comments in various industry publications as he's frequently invited to contribute his expert opinion. He additionally publishes leading industry reports on the current state of online marketing on a quarterly basis.

 

Webcredible runs this course in conjunction with specialist digital marketing agency, Latitude Group, where Mark is a Vertical Strategist.

Previous training participants

The following organisations have all sent individuals and groups on to our training courses:

  • AOL
  • Barclays
  • BBC
  • British Airways
  • British Gas
  • eBay
  • EDF Energy
  • Environment Agency
  • Expedia
  • The Guardian
  • Harrods
  • Home Office
  • HSBC
  • ITV
  • John Lewis
  • Lastminute.com
  • Microsoft
  • Ministry of Defence
  • Nokia
  • NSPCC
  • T-Mobile
  • Tesco
  • United Nations
  • Virgin

The Webcredible training was excellent. I'll certainly recommend it to those around me.

Andy Brockie, The Guardian (more testimonials)

PPC training philosophy

Our Google AdWords (PPC) training follows one basic principle:

Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime

Chinese proverb

Put simply, we don't want to create and run a pay per click campaign for you - we want you to be able to do it by yourself, again and again in the future. The Google AdWords (PPC) training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.

By the end of the day, you'll have acquired a deep understanding of how to manage a highly effective PPC campaign, delivering outstanding results at minimum cost. As a result of our hands-on Google AdWords (PPC) training, you'll have:

  • A deeper understanding of your new knowledge
  • Ownership of what you've learnt
  • The ability to apply what you've learnt again and again in the future

Our Google AdWords (PPC) training courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.

Our Google AdWords (PPC) training centre

Google AdWords (PPC) courses are run at our purpose-built training centre at the Webcredible offices in London & some other locations across the UK. The Google AdWords (PPC) training itself is run in a bright airy room with each person having access to a PC. You can also use our break-out area during breaks and lunch where refreshments are provided throughout the day.

  • Training room photograph
  • Desk and monitor photograph
  • Trainer photograph
  • Participant photograph
  • Trainer at board photograph
  • Training manual photograph

Sign up for our Google AdWords (PPC) training course

Our Google AdWords (PPC) course is part of our online marketing training stream

OR

(You can pay by invoice later or by credit card now)

We regularly run in-house Google AdWords (PPC) training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.

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