Google AdWords (PPC) training
Expert-led training courses
Our hands-on Google AdWords training is fantastic - small class sizes, highly interactive and taught by experts.
Book your place now on to our Google AdWords training course and find out how to manage a Google AdWords campaign that delivers outstanding results at minimum cost.
Course duration
The course lasts for 1 day (10:00-17:00) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:
- Receive all training materials and an 80-page Google AdWords manual (containing all tutorials)
- Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day.
- Attend a relatively small (maximum 10 participants) Google AdWords course that's interactive, informal and fun
What you'll learn on the Google AdWords course
Our Google AdWords (PPC) training is fully based around the principle of learning-by-doing. During the one-day interactive training course you will:
- Find out precisely how to plan, set up and manage a highly effective Google AdWords (PPC) campaign
- Discover how to research and select the most relevant keywords for your pay-per-click account
- Understand the different keyword match type settings and which ones to select
- Discover insider tips on how to develop an optimal Google AdWords bidding strategy
- Learn the secrets of writing captivating PPC ads to get customers to click-through
- Optimise advert copy to reduce undesirable click-throughs and save money
- Recognise what makes a good Google AdWords landing page and how to test its effectiveness
- Understand Google's Quality score and how to ensure your keywords get the highest score possible
- Acquire a deep understanding of how to manage a highly effective PPC campaign, delivering outstanding results at minimum cost
Our Google AdWords (PPC) training courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.
All training materials and an 80-page Google AdWords training manual (containing all tutorials) are included. You also get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day.
Google AdWords (PPC) trainer
The PPC training course is usually run by:
Jamie Hammond
Jamie is Head of Analytics & Optimisation and has 10+ years' experience working in digital agencies. His areas of expertise include social media, Google Analytics consultancy and training. He is an expert in providing analytical insight and recommendations for improving websites and related marketing activity.
Kristin Kelly
Kristin is a Senior Analytics & Optimisation Manager. Her experience predominantly lies with social media, analytics and conversion optimisation. She comes from a technical background and was previously a programmer/developer. Additional areas of speciality include search engine optimisation, online media/marketing through display advertising, email, affiliate, blogging, mobile and online analytics.
Our training facilities
Our Google AdWords courses are all run at our purpose-built training centre at the Webcredible offices in London.
All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
The Webcredible training was excellent. I'll certainly recommend it to those around me.
Senior designer, The Guardian
