Search marketing & PPC training
Our hands-on search marketing & PPC training course receives great feedback from participants - reserve your place now and find out how to manage a PPC campaign that delivers outstanding results at minimum cost.
Next course dates in 2010
- Mar 22 SOLD OUT
- May 24 (6 places)
- Jul 26 (6 places)
Price
£445 + VAT including course manual, refreshments & lunch
Discounts for multiple bookings
Get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively (view all courses)
Duration
1 day (10:00-17:00)
Location
Private courses also available
We regularly run in-house search marketing & PPC training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
What you'll learn
Related courses
The search marketing & PPC training is part of our online marketing training stream, which also includes:
You'll automatically get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.
During the one-day interactive course you will:
- Find out precisely how to plan, set up and manage a highly effective search marketing & PPC campaign
- Discover how to evaluate and fine-tune your search marketing strategy to optimise performance
- Learn the secrets of writing captivating PPC ads to get customers to click
- Optimise advert copy to reduce undesirable click-throughs and save money
- Discover insider tips on how to develop an optimal bidding strategy
- Understand what makes a good PPC landing page and how to test these
- Find out how to find and exploit the best possible keywords variations
- Track results to maximise ROI through accurate measurement and analysis
- Understand Google's Quality score and how to ensure your keywords get the highest score possible
You'll also receive a free 80-page colour manual that contains all tutorials.
Search marketing & PPC trainer
The search marketing & pay per click training course is usually run by:
Mark Johnson
Mark is a true expert and specialist in pay-per-click, advising campaign managers across all key online sectors on PPC trends and insights. In addition to providing PPC training and consultancy on a daily basis, you've likely read his comments in various industry publications as he's frequently invited to contribute his expert opinion. He additionally publishes leading industry reports on the current state of PPC on a quarterly basis.
Webcredible runs this course in conjunction with specialist digital marketing agency, Latitude Group, where Mark is a Vertical Strategist.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
- AOL
- Barclays
- BBC
- British Airways
- British Gas
- eBay
- EDF Energy
- Environment Agency
- Expedia
- The Guardian
- Harrods
- Home Office
- HSBC
- ITV
- John Lewis
- Lastminute.com
- Microsoft
- Ministry of Defence
- Nokia
- NSPCC
- T-Mobile
- Tesco
- United Nations
- Virgin
The training course was delivered at a comfortable pace and in a group small enough to benefit all levels of experience. Thanks for a very enjoyable course!
Graham Farrugia, Expedia.co.uk (more testimonials)
PPC training philosophy
Our search marketing & pay per click training follows one basic principle:
Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime
Chinese proverb
Put simply, we don't want to create and run a pay per click campaign for you - we want you to be able to do it by yourself, again and again in the future. The search marketing & PPC training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.
By the end of the day, you'll have acquired a deep understanding of how to manage a highly effective PPC campaign, delivering outstanding results at minimum cost. As a result of our hands-on PPC training, you'll have:
- A deeper understanding of your new knowledge
- Ownership of what you've learnt
- The ability to apply what you've learnt again and again in the future
Courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.
What next?
Sign up now to secure your place on our search marketing & PPC training course!
Private courses also available
We regularly run in-house search marketing & PPC training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
