Google AdWords (PPC) training

Expert-led training courses

Our hands-on Google AdWords training is fantastic - small class sizes, highly interactive and taught by experts.

Book your place now on to our Google AdWords training course and find out how to manage a Google AdWords campaign that delivers outstanding results at minimum cost.

Google AdWords training dates in

Course duration

1 day (10:00 - 17:00) at our purpose-built training centre at the Webcredible offices in London.

What will I learn on the Google AdWords course?

Our Google AdWords (PPC) training is fully based around the principle of learning-by-doing. During the one-day interactive training course you will:

Find out precisely how to plan, set up and manage a highly effective Google AdWords (PPC) campaign
Discover how to research and select the most relevant keywords for your pay-per-click account
Understand the different keyword match type settings and which ones to select
Discover insider tips on how to develop an optimal Google AdWords bidding strategy
Learn the secrets of writing captivating PPC ads to get customers to click-through
Optimise advert copy to reduce undesirable click-throughs and save money
Recognise what makes a good Google AdWords landing page and how to test its effectiveness
Understand Google's Quality score and how to ensure your keywords get the highest score possible
Acquire a deep understanding of how to manage a highly effective PPC campaign, delivering outstanding results at minimum cost

Our Google AdWords (PPC) training courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.

All training materials and an 80-page Google AdWords training manual (containing all tutorials) are included. You also get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day.

Google AdWords (PPC) trainer

The PPC training course is usually run by:

Mark Johnson

Mark is a true expert and specialist in all aspects of online marketing, including Google AdWords & social media. Day-to-day he advises campaign managers on online marketing trends and insights. In addition to providing Google AdWords & social media training & consultancy on a daily basis, you've likely read his comments in various industry publications as he's frequently invited to contribute his expert opinion. He additionally publishes leading industry reports on the current state of online marketing on a quarterly basis.

Webcredible runs this course in conjunction with specialist digital marketing agency, Latitude Group, where Mark is a Digital Insight Consultant.

Our training facilities

Our Google AdWords courses are all run at our purpose-built training centre at the Webcredible offices in London.

All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area during breaks and lunch where refreshments are provided throughout the day.