Social media research
Getting the most out of social
Social media research is the measurement and observation of how your customers use social platforms and the efficiency of the current interactions with your brand.
We utilise social media research as it's a very influential digital touchpoint that all brands should optimise to compete successfully.
Deliverables from social media research
Social media research is a fantastic tool for researching and understanding the overall customer experience of your brand. We typically deliver:
- A set of data showing the level of social outreach
- Social user profiles that can be turned into personas
- A benchmark for current and future social activities
- A view of how social platforms influence your target audience and recommendations on how to optimise them
- Ideas for how to achieve higher levels of customer satisfaction, loyalty and an improved RoI from your digital marketing activities
Success stories
Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:
- 36% increase in made-to-order online revenues for Laura Ashley
- 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
- 44% conversion improvement and a 168% uplift in leads for Propertywide
- 80% increase in hotel 'look-to-book' conversions for Thomson
Our methodology
We perform a variety of activities to deliver an in-depth understanding of the social media aspects relating to your business and industry, including:
- First, we identify your current social activities and match them to your target customer groups.
- We then conduct user research through social listening, audits and measurement to benchmark against the industry and your business goals.
- Finally, we analyse the results to provide a set of recommendations that can be used to optimise your digital platforms.
The big picture
Customer experience is no longer limited to traditional communication channels. We help our clients integrate their social channels into their customer experience strategy and digital marketing plans to achieve their business goals.
Contact us
Get in touch with us on 020 7423 6320 or e-mail hello at webcredible.co.uk to discuss your social media research needs and requirements.
Hotels.com
Macmillan
Hitachi Capital
