Expert usability evaluation

Deliverables from expert usability evaluation

Our expert usability review will give you:

• Specific recommendations for increasing the usability of your digital platforms
• Comparisons and benchmarking with competitor sites
• A usability evaluation report with clear recommendations to remedy and improve the usability of your digital platforms. Recommendations are defined as high, medium and low priority, as appropriate
• New ideas for improving the effectiveness of your digital platforms and an idea of what you should avoid doing, both now and in the future

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• 36% increase in made-to-order online revenues for Laura Ashley
• 50% reduction in mobile homepage drop-offs for Macmillan Cancer Support
• 44% conversion improvement and a 168% uplift in leads for Propertywide
• 80% increase in hotel 'look-to-book' conversions for Thomson

Our methodology

The expert usability evaluation is carried out by Webcredible's highly skilled in-house user experience specialists. It's a comprehensive usability framework for any of your digital platforms and can specifically seek to evaluate:

• Persuasiveness & cross-selling to ensure the site and individual pages persuade site visitors to do what you want them to do (make a purchase, contact you etc.)
• Navigation & ease of information retrieval to maximise the ease with which site visitors can find both the information they require and the content you want them to access
• Page layout & calls-to-action to make sure there are enough calls-to-actions and that they're appropriate and noticeable
• Removing obstacles to make it as easy as possible for people to do what they - and more importantly you - want them to do
• Content, marketing & brand to ensure that the platform's content engages and persuades customers in line with your business goals
• Checkout process optimisation to eliminate likely dropout points and optimise the intuitiveness of the checkout process
• Competitor analysis to identify strengths and weaknesses of competitors' sites

We can also conduct user testing, whereby we recruit people from your target audience and have them complete common tasks on your digital touchpoints.

The big picture

Expert usability evaluations are a great way to start your customer experience journey as a brand because of the quick results they provide. We always recommend embarking on an end-to-end customer experience process which delivers a strategy, insights & user research and user experience design before testing, to make sure your organisation makes the most of its digital platforms.

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