Insights & user research

Get to know your customers

Insight & user research ensures that you truly get to know your customers and understand their natural behaviours and desires.

Our in-depth user research forms the foundation of delivering successful digital products, and our expertise in this area is what sets us apart from the rest.

Research is imperative to achieve business success. Our research and insights service delivers knowledge of your competition, your markets, your brand execution and - most importantly - your customers. This ensures truly customer-centred strategies that deliver your business goals.

We conduct insights & user research across the UK, Europe and the rest of the world, to:

Deliver an in-depth understanding of what your customers want, what they need, how they behave and their attitudes and expectations of your industry, business and brand
Establish the differences across markets and customer types, and work out how you can adapt your customer experience appropriately to support your brand development

We work collaboratively with you to deliver insightful, qualitative and quantitative research into your target customers. In total, we've run research with over 10,000 participants over the years and on average run user research sessions every working day of the year.

The result? Deep, meaningful and properly established user research gained from your customers and target audiences. We can then use this user research to develop a successful customer experience strategy and great, hard-working user experience design.

Research tools & techniques

Refined to deliver our research services

Diary studies

Diary studies

Diary studies are a collection of thoughts, actions and feelings from your target market, recorded as they occur. They are a great way to truly understand natural user behaviour.
In-depth interviews

In-depth interviews

In-depth user interviews are one-to-one discussions with individuals in your target audience, designed specifically to discover deep underlying needs and requirements from your brand and services.
Focus group research

Focus group research

Focus groups are facilitated sessions with a number of individuals from your target market brought together to discuss specific elements of your digital offering and customer experience.
Online surveys

Online surveys

Online surveys are a short set of precise questions that are sent out to a large sample of your target audience. Online surveys are useful for validating qualitative research.
Social media research

Social media research

Social media research is the measurement and observation of how your customers use social platforms and the efficiency of the current interactions with your brand.
Ethnography

Ethnography

Ethnography studies users in their natural environment, getting under their skin in their workplace or at home. It's used to understand what makes them tick.
Card sorting

Card sorting

Card sorting involves users labelling and grouping topics to organise the information of your digital touchpoints. It ensures the information you provide is structured around how users think.