Web writing training - advanced
Our hands-on advanced web writing training (or online copywriting training) course receives great feedback from participants - reserve your place now and discover how to plan and implement the best possible online copy for any audience.
Next course dates in 2010
- Mar 25 (4 places)
- May 27 (6 places)
- Jul 29 (6 places)
Price
£445 + VAT including course manual, refreshments & lunch
Discounts for multiple bookings
Get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively (view all courses)
Duration
1 day (10:00-17:00)
Location
Private courses also available
We regularly run in-house advanced web writing training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
What you'll learn
Related courses
The advanced web writing training is part of our web writing training stream, which also includes:
You'll automatically get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.
During the one-day course you will:
- Learn how to go about commissioning and executing the right content for your users, your site and your business objectives
- Find out how to think strategically about copy creation
- Look at how to structure content in creative ways that improve usability, boost SEO and make it easier to manage multiple authors
- Discover how to work a brand tone of voice online
- Learn to apply the techniques of editorial professionals to create engaging and usable heads, intros, instructions and links
- Find out how to improve a range of page types, from online forms to contact pages
- Discover how to write to sell online, with a range of great digital copywriting tips
You'll also receive a free 80-page colour manual that contains all tutorials.
Advanced web writing trainers
The advanced web writing training course is usually run by one of:
Catherine Toole
A former press journalist, Catherine has spent the past 12 years specialising in digital content strategy and creation for the likes of AOL, COI, Hamleys, Nokia and Unilever. She's a regular trainer at usability conferences around the world, delivering workshops on customer care content and online tone of voice. An expert blogger on Econsultancy and a BIMA executive committee member, she's currently co-authoring a book on the Nine New Rules of Ecommerce.
Dan Fielder
Since 1997 Dan has led and delivered high-quality content projects for global brands, financial institutions, government agencies and successful Internet businesses, as well as training a wide range of organisations in effective online communication. A highly experienced writer and editor, Dan has edited print titles for the VNU and Emap publishing groups, and contributed to a wide range of national newspapers and publications.
Webcredible runs this course in conjunction with digital copywriting agency Sticky Content, where Catherine and Dan are both co-founders.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
- AOL
- Barclays
- BBC
- British Airways
- British Gas
- eBay
- EDF Energy
- Environment Agency
- Expedia
- The Guardian
- Harrods
- Home Office
- HSBC
- ITV
- John Lewis
- Lastminute.com
- Microsoft
- Ministry of Defence
- Nokia
- NSPCC
- T-Mobile
- Tesco
- United Nations
- Virgin
The web writing course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.
Filip Elerud, Levi Strauss (more testimonials)
Advanced web writing training philosophy
Our advanced web writing training follows one basic principle:
Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime
Chinese proverb
Put simply, we don't want to provide well written content for your website - we want you to create well written content for your website. The advanced web writing training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.
By the end of the day, you'll have acquired a deep understanding of how to write effective content for the web. As a result of our hands-on advanced web writing training, you'll have:
- Improved confidence in writing content for your website
- A deeper understanding of your new knowledge
- Ownership of what you've learnt
Courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.
What next?
Sign up now to secure your place on our advanced web writing training course!
Private courses also available
We regularly run in-house advanced web writing training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
