Web writing training - advanced
Our hands-on advanced web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts. Book your place now on to our advanced web writing training course and discover how to plan and implement the best possible online copy for any audience.
Web writing training course (i.e. not advanced) also available.
Next advanced web writing training dates in 2010
- Sep 24 (4 places) London
- Nov 19 (6 places) London
Price
£445 + VAT including course manual, refreshments & lunch
Discounts for multiple bookings
Get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively (view all courses)
Duration
1 day (10:00-17:00)
Location
Webcredible offices in London & some other locations across the UK
Private web writing training courses also available
We regularly run in-house advanced web writing training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
What you'll learn on the advanced web writing training course
Related courses
The advanced web writing training is part of our online copywriting training stream, which also includes:
You'll automatically get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.
During the one-day web writing training course you will:
- Learn how to go about commissioning and executing the right content for your users, your site and your business objectives
- Find out how to think strategically about copy creation
- Look at how to structure content in creative ways that improve usability, boost SEO and make it easier to manage multiple authors
- Discover how to work a brand tone of voice online
- Learn to apply the techniques of editorial professionals to create engaging and usable heads, intros, instructions and links
- Find out how to improve a range of page types, from online forms to contact pages
- Discover how to write to sell online, with a range of great digital copywriting tips
You'll also receive a free 80-page advanced web writing training manual that contains all tutorials.
Advanced web writing trainers
The advanced web writing training course is usually run by one of:
Catherine Toole
A former press journalist, Catherine has spent the past 12 years specialising in digital content strategy and creation for the likes of AOL, COI, Hamleys, Nokia and Unilever. She's a regular trainer at usability conferences around the world, delivering workshops on customer care content and online tone of voice. An expert blogger on Econsultancy and a BIMA executive committee member, she's currently co-authoring a book on the Nine New Rules of Ecommerce.
Dan Fielder
Since 1997 Dan has led and delivered high-quality content projects for global brands, financial institutions, government agencies and successful Internet businesses, as well as training a wide range of organisations in effective online communication. A highly experienced writer and editor, Dan has edited print titles for the VNU and Emap publishing groups, and contributed to a wide range of national newspapers and publications.
Martin Wake
Martin has over a decade's experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. Martin has trained organisations as diverse as Worldwide Fund for Nature and London Stock Exchange. He consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy.
Webcredible runs this course in conjunction with digital copywriting agency Sticky Content, where Catherine and Dan are both co-founders.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
- AOL
- Barclays
- BBC
- British Airways
- British Gas
- eBay
- EDF Energy
- Environment Agency
- Expedia
- The Guardian
- Harrods
- Home Office
- HSBC
- ITV
- John Lewis
- Lastminute.com
- Microsoft
- Ministry of Defence
- Nokia
- NSPCC
- T-Mobile
- Tesco
- United Nations
- Virgin
The web writing course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.
Filip Elerud, Levi Strauss (more testimonials)
Advanced web writing training philosophy
Our advanced web writing training follows one basic principle:
Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime
Chinese proverb
Put simply, we don't want to provide well written content for your website - we want you to create well written content for your website. The advanced web writing training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.
By the end of the day, you'll have acquired a deep understanding of how to write effective content for the web. As a result of our hands-on advanced web writing training, you'll have:
- Improved confidence in writing content for your website
- A deeper understanding of your new knowledge
- Ownership of what you've learnt
Our advanced web writing training courses are relatively small (maximum 10 participants) due to their interactive nature and are informal and fun.
Our advanced web writing training centre
Advanced web writing courses are run at our purpose-built training centre at the Webcredible offices in London & some other locations across the UK. The advanced web writing training itself is run in a bright airy room with each person having access to a PC. You can also use our break-out area during breaks and lunch where refreshments are provided throughout the day.
Training room photograph
Desk and monitor photograph
Trainer photograph
Participant photograph
Trainer at board photograph
Training manual photograph
Sign up for our advanced web writing training course
Private web writing training courses also available
We regularly run in-house advanced web writing training courses too, especially worthwhile if there are 4+ people attending. The course can be fully customised and combined with any of our other courses, if required. For more details please contact us.
