Web writing training - advanced
Expert-led training courses
Our hands-on advanced web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts.
Book your place now on to our advanced web writing training course and discover how to plan and implement the best possible online copy for any audience.
Advanced web writing training dates in 2013
The advanced web writing training is part of our online copywriting training stream of 2 courses - get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.
Advanced web writing course duration & details
The course lasts for 1 day (10:00-17:00) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:
- Receive all training materials and an 80-page advanced web writing manual (containing all tutorials)
- Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day.
- Attend a relatively small (maximum 10 participants) advanced web writing course that's interactive, informal and fun
What you'll learn on the advanced web writing course
Our advanced web writing training is fully based around the principle of learning-by-doing. During the one-day interactive training course you will:
- Get a recap of web-writing best practice
- Find out how to think strategically about copy creation
- Discover a range of content-planning tools, from user personas to briefing forms to copy templates
- Look at how to structure content in creative ways that improve usability, boost SEO and make it easier to manage across multiple authors
- Discover how to work a brand tone of voice online
- Explore the science of copy optimisation – how making tiny changes to key bits of copy can deliver big returns
- Find out how to improve a range of page types, from online forms to buyer’s guides
- Find out about how content marketing and SEO work together
- Learn about planning and writing content for mobile devices
- Receive wide-ranging sets of practical guidelines and advice
- Refine and consolidate your new knowledge with practical exercises throughout the day
- Get on-the-spot feedback from a content expert
Who is the advanced web writing course for?
This course is particularly suitable if you:
- Have experience in writing web copy as part of your day-to-day work or have some prior training in this field
- Have attended our standard web writing course (which usually runs the day before)
If you are new to web writing then try our standard web writing course which will give you a great foundation into the principles and best practices around writing content for the web.
Support after your advanced web writing training
Our online Webcredible training community on LinkedIn provides on-going support after the course. We invite you to join the Alumni group in order to:
- Interact directly with our e-learning community, expert trainers and fellow students
- Get regular updates, tips and engage with us on our live chats and webinars
- Join in with discussions or ask questions to help you progress your learning once you're back in your working environment
Our advanced web writing trainers
The advanced web writing training course is usually run by:
Dan Fielder
Since 1997 Dan has led and delivered high-quality content projects for global brands, financial institutions, government agencies and Internet businesses, as well as training a wide range of organisations in online communication. A highly experienced writer and editor, Dan has edited print titles for publishing groups, and contributed to a wide range of national newspapers and publications.
Felice Hawley
Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects for local government and in the financial services and IT sectors. She designs bespoke training programmes on writing and media skills, with an emphasis on encouraging non-technical staff to make best use of their organisation's CMS.
Martin Wake
Martin has over a decade's experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. Martin has trained organisations as diverse as Worldwide Fund for Nature and London Stock Exchange. He consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy.
Webcredible runs this course in conjunction with digital copywriting agency Sticky Content, where Dan, Felice and Martin spend most of their days.
Our training facilities
Our web writing courses are all run at our purpose-built training centre at the Webcredible offices in London.
All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
The web writing course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.
Digital manager, Levi Strauss
