Usability website evaluation
Our expert usability website evaluation:
- Offers specific recommendations for increasing the usability of your website
- Provides a thorough analysis of your website's usability strengths and weaknesses
- Allows comparisons with competitor sites
- Is cost effective and relatively quick to implement
We can also conduct usability testing, whereby we recruit people from your target audience and have them complete common tasks on your website.
Webcredible's usability recommendations were clear, explicit and tangible. A year after implementing their changes website conversions for office design enquiries had more than tripled.
Paul Kelly, Morgan Lovell (see more testimonials)
Deliverables from usability website evaluation
Written report
The usability website evaluation report is very much recommendation-led. For each highlighted issue, clear recommendations are provided for how to remedy it and improve the site's usability. Recommendations are defined as high, medium and low priority, as appropriate.
The usability website evaluation report also highlights the positive usability aspects of the site, in order to ensure you don't remove these! It's written in layman's terms and is presented with a number of screenshots from the site. You can download a brief extract from a sample report.
Presentation of usability website evaluation
Once the usability website evaluation report is completed, Webcredible will make a short presentation of the main findings to you. This executive summary is an ideal opportunity for website stakeholders to learn more about the website and its usability.
Methodology for the usability website evaluation
P&O Cruises improves usability
P&O Cruises has gained real insight into the requirements of its users, ensuring all future site developments prioritise the user experience.
Read the Webcredible P&O Cruises case study.
The expert usability website evaluation is carried out by Webcredible's highly skilled in-house usability specialists. It's a comprehensive usability framework for any website and can specifically address the following areas, telling you how to:
- Persuasiveness & cross-selling
- Ensure the site and individual pages persuade site visitors to do what you want them to do (make a purchase, contact you etc.)
- Navigation & ease of information retrieval
- Maximise the ease with which site visitors can find both the information they require and the content you want them to access
- Page layout & calls-to-action
- Make sure there are enough calls-to-actions and that they're appropriate and noticeable
- Removing obstacles
- Make it as easy as possible for people to do what they - and more importantly you - want them to do
- Content, marketing & brand
- Ensure that the site's content engages and persuades users and that the site's USPs are communicated clearly and effectively
- Search
- Enhance the design and performance of the site's search engine so users can find what they want with ease
- Checkout process
- Eliminate likely dropout points and optimise the intuitiveness of the checkout process
Competitor analysis
Webcredible can also carry out a top-level analysis of competing sites, as part of the usability website evaluation. The competitor analysis is an ideal opportunity to identify strengths and weaknesses of competitors' sites. This will provide you with:
- New ideas for improving the effectiveness of your website
- An idea of what you should avoid doing, both now and in the future
What next?
Please contact us by phone on 0870 242 6095 or by e-mail at info at webcredible.co.uk. We'll discuss your website evaluation needs and requirements with no pushy sales pitch and no obligation to you.
