Web writing training
Expert-led training courses
Our hands-on web writing training (or online copywriting training) is fantastic - small class sizes, highly interactive and taught by experts.
Book your place now on to our web writing training course and learn to write and maintain effective online content for your website.
Web writing training dates in 2013
The web writing training is part of our online copywriting training stream of 2 courses - get a 10% or 20% discount when you book on any 2 or 3+ different courses respectively.
Web writing course duration & details
The course lasts for 1 day (10:00-17:00) and takes place at our purpose-built training centre at the Webcredible offices in London. You will:
- Receive all training materials and an 80-page web writing manual (containing all tutorials)
- Get very well fed whilst you're here - we provide light breakfast snacks, a buffet-style lunch with hot & cold canapés and refreshments throughout the day.
- Attend a relatively small (maximum 10 participants) web writing course that's interactive, informal and fun
What you'll learn on the web writing course
Our web writing training is fully based around the principle of learning-by-doing. During the one-day interactive training course you will:
- Learn how to write effective online content for your website
- Learn how to write titles, calls to actions, summaries, links and more
- Understand how users read online and how to write for them
- Find out how to write search engine optimised content
- Learn about how to write for social media platforms
- Discover how to write to sell online, with a range of great digital copywriting tips
- Receive wide-ranging sets of practical guidelines and advice
- Refine and consolidate your new knowledge with practical exercises throughout the day
- Get on-the-spot feedback from a content expert
Who is the web writing course for?
This course is particularly suitable if you are:
- New to web writing or have some experience and would like a refresher and to gain some formal training
- Working in an environment where you have inherited web duties or you work in a marketing, IT, web writing or communications function
- Looking to empower employees to write and contribute to your digital content
If the course seems too basic then check out our excellent advanced web writing course which usually takes place the day after this course.
Support after your web writing training
Our online Webcredible training community on LinkedIn provides on-going support after the course. We invite you to join the Alumni group in order to:
- Interact directly with our e-learning community, expert trainers and fellow students
- Get regular updates, tips and engage with us on our live chats and webinars
- Join in with discussions or ask questions to help you progress your learning once you're back in your working environment
Our web writing trainers
The web writing training course is usually run by:
Dan Fielder
Since 1997 Dan has led and delivered high-quality content projects for global brands, financial institutions, government agencies and Internet businesses, as well as training a wide range of organisations in online communication. A highly experienced writer and editor, Dan has edited print titles for publishing groups, and contributed to a wide range of national newspapers and publications.
Felice Hawley
Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects for local government and in the financial services and IT sectors. She designs bespoke training programmes on writing and media skills, with an emphasis on encouraging non-technical staff to make best use of their organisation's CMS.
Martin Wake
Martin has over a decade's experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. Martin has trained organisations as diverse as Worldwide Fund for Nature and London Stock Exchange. He consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy.
Webcredible runs this course in conjunction with digital copywriting agency Sticky Content, where Dan, Felice and Martin spend most of their days.
Our training facilities
Our web writing courses are all run at our purpose-built training centre at the Webcredible offices in London.
All our training is run in a bright airy room with each person having access to a PC. You can also use our break-out area, with refreshments provided throughout the day.
Previous training participants
The following organisations have all sent individuals and groups on to our training courses:
The web writing course was great! Practical exercises helped us learn how to apply our new skills during the training. The training was fun, interesting and interactive - I'd recommend it to anyone.
Digital manager, Levi Strauss
