Newsletter issue #88 - 1st July 2011
Welcome to the July 2011 edition of the Webcredible Newsletter.
Webcredible has been out and about in the unsettled weather this June. We travelled to Berlin where consultant Yeevon moderated a session on KJ-technique at UX Camp Europe, senior consultant Alex presented on mobile app development at a Lightning UX talk, and our marketing manager Gemma reviewed the official app at Glastonbury festival.
We also presented at Marketing Week Live on customer loyalty and user experience, and alongside all of the client work we welcomed two new members to our team, our new Account Director Clair, and Terry our new Business Development Director.
A new poll is live with the aim to discover what drives app downloads. Take part in our poll and see what is coming out on top in consumer influences.
Read on for a round up of our current projects, blog, articles and useful links.
In this issue:
- Feature article: Tree testing: an important step early in the web design process
- Blog highlights in: June
- New articles in: June
- Useful program: WhatFont
- Top link: Flightradar24
Enjoy!
Feature article: Tree testing: an important step early in the web design process
Illogical information structure leads to bad user experience. Read this article on tree testing and make sure you get it right so your users can find what they are looking for.
Blog highlights in June
Our most popular blog posts last month included:
Open, Explore and Close the world
I'm in the middle of reading Gamestorming - A playbook for innovators, rule breakers, and changemakers, a book that discusses the concept of games to help communication and idea generation in organisations...
What would influence you to book your holiday online?
It's that time of year again when your friends and colleagues are talking about going on holiday but you haven't booked anything… What is the first thing you do?...
Augmented reality - advertising, games and beyond.
Last year I wrote a blog post about the potential future rise of augmented reality and games… Well it turns out I may not have been sticking my neck out as far as I first thought...
Our other blog posts were:
- Did you use the Glasto2011 app?
- Longing for some simple complexity (from games)
- What's happening at Webcredible
New articles in June
Diary Study guide: how to get the best results from diary study research
A diary study is a useful tool to help learn about user behaviour as it provides a record of thoughts and actions in context. Read this guide to master the art of diary study research.
Useful program: WhatFont
Ever loved a font on a website and wanted to know what it was but had no idea how to find out? WhatFont is a great program, which once installed can tell you what fonts you are looking at simply by hovering your mouse over the top. Brilliant.
Top link: Flightradar24
Do you wonder how many planes are in the sky at any one time or maybe more likely have you ever wanted to know the route and progress of a plane with your family or friends on board? Flightradar24 shows live flight traffic around the world. It's unbelievable how many planes are up there at any one time!
Check out this interesting link
Training courses
Come on one of our training courses and become a web guru! Our 18 courses are run across 5 training streams:
- Usability & accessibility courses
- Website optimisation courses
- Online copywriting courses
- Web development courses
- Online marketing courses
Training courses are held every 2 weeks in London and are fantastic - small class sizes, highly interactive and taught by experts.
