Newsletter issue #90 - 1st September 2011
Welcome to the September 2011 edition of the Webcredible Newsletter.
In this month's edition, learn how to get under your customers skin with a guide to Contextual Inquiry research, we have selected some key dates for your diary in September, and this month our Industry Insider will be looking at the Financial Services industry.
Creating an app? We are conducting research into mobile platforms, take part in our mobile app poll and discover what influences people to download apps so you can make sure you get it right.
In this issue:
- Feature Article: A guide to conducting Contextual Inquiry research
- Blog Highlights in August
- Industry Insider 'Financial Services'
- October Preview...
Enjoy!
Feature Article: A guide to conducting Contextual Inquiry research
Decisions surrounding the design of products, digital interfaces, and brand interactions require a deep and holistic understanding of the customer. Read this article for a quick guide to Contextual Inquiry modelling, a technique for studying users in their natural environment and sorting the data into easy to analyse models.
Blog highlights in August
Our most popular blog posts last month included:
Is there a formula to foster innovation?
If you are looking to instil a more innovative culture into your organisation then check out this blog for some great hints and tips for building innovative teams and companies.
Are QR codes living up to their potential?
Considering QR codes to improve customer interaction with your brand? Great idea, but have a read of this blog so you don't make the same mistakes others have.
Our other blog posts were:
- HP Touchpad price decrease – marketing win?
- What about the 55+ mobile phone market?
- What's happening at Webcredible
Industry Insider 'Financial Services'
This month's read of the month is a great book to get you up to speed with the in's and out's of the financial services industry. Ideal for those new to the industry!
All You Need To Know About The City by Chris Stoakes (2009/2010 edition)
Want to know more about customer experience in the Financial Services industry? Check out these top links:
Multi-channel customer experience management
A great presentation showing how understanding the customer and implementing a multichannel strategy can really work in retail banking.Customer experience of commercial banks
A must read blog feed for customer experience in the banking sector.The evolution of branch banking
In a day of digital marketing, it is important to realise the importance that bank branches still hold.
October Preview...
Next month Industry Insider is taking a look at the Retail Industry, get advice on the right way to peel off a post-it, and much more... see you next month!
Gemma
Editor of Webcredible Monthly
Is there anything that you would really like to read or learn about? Follow us on Twitter and tweet us your questions with #webcredmore - then all you have to do is look out for it in our upcoming newsletters!
Training courses
Come on one of our training courses and become a web guru! Our 18 courses are run across 5 training streams:
- Usability & accessibility courses
- Website optimisation courses
- Online copywriting courses
- Web development courses
- Online marketing courses
Training courses are held every 2 weeks in London and are fantastic - small class sizes, highly interactive and taught by experts.
