Reports
Multichannel Retail Customer Experience Report 2011
- Rates the multichannel experience of 15 UK retail brands giving a league table of their success showing who has implemented cross-channel marketing most successfully
- Evaluates cross-channel strategy and how well it has been embraced and implemented in the retail sector
- Provides guidelines for developing great customer experience that will help retail brands to improve brand loyalty
(First published: November 2011)
Flights Online 2011: Ensuring your site takes off
- The 2011 update of our annual guide examining the usability and user experience of travel industry websites
- Provides an essential set of guidelines for online and mobile flight booking processes
- Compares the performance of key brands with a league table of the top 20 UK travel agents and airlines
(First published: July 2011)
360° news provider overview: An independent evaluation of the user experience across channels
- Rates the cross-channel experience of the top 10 UK news providers
- Evaluates the state of cross-channel strategy and how well it's been embraced and implemented
- Provides guidelines for developing great user experience for news content based websites, mobile webs, smartphone apps & tablets
(First published: May 2011)
The Future of Online Content: An International Perspective
- Reviews the key trends in the consumption of online content, both devices and methods
- Analysis of content menetisation models - what works, what doesn't, and why
- Examines how the nature of content will change in response to new consumption patterns
(First published: March 2011)
Energy and Water Supplier Website Usability 2010
- Updated version of our annual guide to the best utility sites
- Evaluates the websites of 24 UK energy and water suppliers
- Provides essential guidelines for utility websites
(First published: November 2010)
Ecommerce Usability for High Street Retailers 2010
- Updated version of our annual guide to the best ecommerce sites
- Assesses the websites of 20 of the UK's leading high street retailers
- Provides 20 essential guidelines for ecommerce websites
(First published: October 2010)
Video on Demand: Playing Catch Up
- Assesses the usability of 6 broadcaster VoD websites
- Provides 10 essential guidelines for web usability
- Identifies key trends in VoD websites
(First published: October 2010)
Local Council Websites: The Devil Is in the Detail
- Updated version of our annual guide to the best council websites
- Assesses the usability of the 20 leading UK council websites
- Provides 20 essential guidelines to which every council website should adhere
(First published: July 2010)
World Cup Websites: All to Play For
- Evaluates the usability of the main World Cup-focused websites
- Provides 10 best practice usability guidelines for websites
- Guidelines can be transferred to other information-driven sites
(First published: June 2010)
Flights Online: Ensuring Your Site Takes Off 2010
- Examines the website usability of 20 UK travel agents and airlines
- Provides 20 essential guidelines for flight booking processes
- Identifies key trends in online travel websites
(First published: June 2010)
Political Party Websites: Poor Communication with Users
- Evaluates the usability of the 10 main UK political parties
- Provides 20 essential guidelines to which every political party website should adhere
- Guidelines can be transferred on to other information-driven sites
(First published: April 2010)
Ecommerce Accessibility for High Street Retailers 2010
- Updated version of our annual guide to the most accessible ecommerce sites
- Evaluates the website accessibility of the UK's leading high street retailers
- Based on real world accessibility (not merely box ticking)
(First published: February 2010)
Energy and Water Supplier Website Usability 2009
- Updated version of our annual guide to the best utility sites
- Evaluates the websites of 17 UK energy and water suppliers
- Provides 20 essential guidelines for utility websites
(First published: November 2009)
Ecommerce Usability for High Street Retailers 2009
- Updated version of our annual guide to the best ecommerce sites
- Assesses the websites of 20 of the UK's leading high street retailers
- Provides 20 essential guidelines for ecommerce websites
(First published: October 2009)
Future comparisons: What's next for price comparison websites
- Comprehensive look at the changing face of price comparison websites
- Major UK financial comparison sites featured
- Recommendations on how sites can develop to facilitate future growth
(First published: August 2009)
Local Council Websites: Inching in the Right Direction (2009)
- Updated version of our annual guide to the best council websites
- Assesses the usability of the 20 leading UK council websites
- Provides 20 essential guidelines to which every council website should adhere
(First published: July 2009)
Flights Online: Ensuring Your Site Takes Off 2009
- Updated version of our annual guide to the best flight booking sites
- Assesses the website usability of 20 UK travel agents and airlines
- Provides 20 essential guidelines for flight booking processes
(First published: April 2009)
Ecommerce Accessibility for High Street Retailers 2009
- Updated version of our annual guide to the most accessible ecommerce sites
- Evaluates the website accessibility of the UK's leading high street retailers
- Based on real world accessibility (not merely box ticking)
(First published: February 2009)
Screen Reality: 3 Screen Convergence in 2009
- Comprehensive look at previous and current convereged services
- PC, TV and mobile platforms covered
- Predictions on likely developments in convereged services
(First published: January 2009)
Energy and Water Supplier Website Usability 2008
- Updated version of our annual guide to the best utility sites
- Evaluates the websites of all the UK's energy and water suppliers
- Provides 20 essential guidelines for utility websites
(First published: November 2008)
Ecommerce Usability for High Street Retailers 2008
- Updated version of our annual guide to the best (& worst) ecommerce sites
- Assesses the websites of 20 of the UK's leading high street retailers
- Provides 20 essential guidelines for ecommerce websites
(First published: October 2008)
Local Council Websites: Good, But No Cigar (2008)
- Updated version of our annual guide to the best council websites
- Assesses the usability of the 20 leading UK council websites
- Provides 20 essential guidelines to which every council website should adhere
(First published: June 2008)
Ecommerce Accessibility for High Street Retailers 2007
- Evaluates the accessibility of the UK's leading high street retailers' websites
- Provides 20 essential accessibility guidelines for ecommerce websites
- Based on real world accessibility (not merely box ticking)
(First published: December 2007)
Ecommerce Accessibility for High Street Retailers 2007
- Evaluates the accessibility of the UK's leading high street retailers' websites
- Provides 20 essential accessibility guidelines for ecommerce websites
- Based on real world accessibility (not merely box ticking)
(First published: December 2007)
Ecommerce Usability for High Street Retailers 2007
- Updated version of our annual guide to the best (& worst) ecommerce sites
- Assesses the websites of 20 of the UK's leading high street retailers
- Provides 20 essential guidelines for ecommerce websites
(First published: October 2007)
Energy and Water Supplier Website Usability 2007
- Evaluates the websites of all the UK's energy and water suppliers
- Provides 20 essential guidelines for ecommerce websites
- Guidelines can be transferred across other information and transaction-based sites
(First published: October 2007)
Local Council Websites: Design by Committee? (2007)
- Assesses the usability of the 20 leading UK council websites
- Provides 20 essential guidelines to which every council website should adhere
- Guidelines can be transferred on to other information-driven sites
(First published: August 2007)
Driving Online Sales for Motor Insurance
- Assesses the usability of 20 major UK car insurance providers' websites
- Provides 20 essential guidelines for the quote process
- Guidelines can be transferred across most online applications and transactions
(First published: April 2007)
Ecommerce Usability for Valentine Etailers
- Evaluates the websites of 20 of the UK's leading Valentine etailers
- Uses the same ecommerce guidelines as the High Street Retailers report
- Provides 20 essential guidelines for ecommerce websites
(First published: February 2007)
Ecommerce Usability for High Street Retailers 2006
- Evaluates the websites of 20 of the UK's leading high street retailers
- Provides 20 essential guidelines for ecommerce websites
- Based on usability testing with over 1000 participants
(First published: November 2006)
Online Travel Sector Usability Report
- Offers top 10 guidelines for an online flight booking process
- Also provides 11 bonus guidelines and ideas
- Guidelines are transferable to other online travel sectors
(First published: September 2006)
Web Usability Guide
- Comprehensive introduction to usability
- Expert guidelines on web writing and ecommerce
- Learn how to plan, run and analyse usability tests
(First published: April 2005)
Web Accessibility Guide
- Comprehensive introduction to accessibility
- Learn what web accessibility actually is
- Find out what your legal requirements are
(First published: July 2004)
