First published: February 2010
Ecommerce Accessibility for High Street Retailers 2010
The Ecommerce Accessibility for High Street Retailers 2010 is an update on the highly popular ecommerce accessibility reports of 2007 and 2009. The report evaluates the accessibility of the UK's leading high street retailers' websites. Based on real world accessibility (not merely box ticking), we devised 20 essential web guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
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The websites we analysed and their scores were:
- B&Q - 84%
- John Lewis - 79%
- H.Samuel - 75%
- Argos - 73%
- Boots - 68%
- HMV - 68%
- Hamleys - 67%
- WHSmith - 64%
- Top Shop - 62%
- Waterstones - 61%
- Next - 60%
- Marks & Spencer - 59%
- Accessorize - 58%
- Game - 55%
- Debenhams - 55%
- Mothercare - 54%
- Early Learning Centre - 47%
- Body Shop - 40%
- Woolworths - 38%
- Currys - 37%
