First published: October 2010
2010 Ecommerce Usability for High Street Retailers
The '2010 Ecommerce Usability for High Street Retailers' report is an update on the highly popular ecommerce usability reports of 2006, 2007, 2008 and 2009. The report evaluates the websites of 20 of the UK's leading high street retailers.
Based on our experience of usability testing with over 1000 people on a variety of ecommerce sites, we devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
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The website we analysed and their scores were:
- John Lewis - 91%
- Early Learning Centre - 90%
- Marks & Spencer - 86%
- WH Smith - 85%
- Boots - 80%
- Hamleys - 79%
- Debenhams - 79%
- B&Q - 78%
- Game - 78%
- Argos - 77%
- Next - 77%
- Mothercare - 76%
- HMV - 75%
- Currys - 74%
- H Samuel - 72%
- The Body Shop - 72%
- Waterstones - 71%
- Top Shop - 67%
- Tesco Direct - 65%
- Monsoon Accessorize - 59%
