First published: April 2007
Driving Online Sales for Motor Insurance
The 'Driving Online Sales for Motor Insurance' report evaluates the websites of 20 of the UK's leading motor insurance providers. Based on our experience of usability testing conducted with over 1000 people on a variety of transactional sites, we devised 20 essential guidelines that all motor insurance quote processes should adhere to, evaluating each site against these guidelines.
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The website we analysed and their scores were:
- Quinn Direct - 76%
- The AA - 69%
- Hastings Direct - 67%
- MORETH>N - 67%
- Barclays - 67%
- Zurich - 64%
- Virgin Money - 62%
- Esure - 62%
- Direct Line - 62%
- Liverpool Victoria - 59%
- Norwich Union - 58%
- Swinton - 58%
- Egg - 53%
- Elephant - 53%
- Cornhill Direct - 51%
- Budget - 49%
- Bradford & Bingley - 48%
- Endsleigh - 43%
- Post Office - 43%
- Swiftcover - 42%
