First published: October 2010
Video on Demand: Playing Catch Up
Our 'Video on Demand: Playing Catch Up' report analysed 6 broadcaster Video on Demand websites against 10 best practice guidelines. Guidelines included a mixture of:
- Essential usability guidelines that apply to any website (e.g. relating to navigation and orientation)
- Guidelines relevant to the key activities site visitors engage in on a VoD website (e.g. browsing for programmes)
The report also reviews key industry trends in the VoD market.
Download the report
(PDF - 1.5Mb)
Listen to the podcast and hear our expert opinions about the results
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The 6 VoD websites received the following scores:
- BBC iPlayer - 88%
- STV Player - 76%
- Demand Five - 72%
- 4oD - 68%
- ITV Player - 60%
- Sky Player - 55%
