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  <description>Web content articles from Webcredible</description>
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      	<title>Optimising your online video content</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/content/optimising-video.shtml</link>
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		<description>Find out how to optimise online video for marketing and search purposes. Doing so will help boost your search rankings and attract more users to your site.</description>
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      	<title>SEO - why it works best with quality writing</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/content/seo-writing.shtml</link>
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		<description>Using specific search engine optimised content on your website is crucial to your search ranking. Read through these top tips so that your search ranking can soar.</description>
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      	<title>Online videos: Engaging your users</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/online-videos.shtml</link>
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		<description>Online video is a great way to attract users to your site, but you must make the user experience of your video content a priority - find out all you need to know.</description>
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    	<title>Website content - Getting it right for search engines</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/website-content.shtml</link>
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	<description>The content on your website is key for your search engine ranking - find out why this is.</description>
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  <item>
    	<title>The page title and meta description</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/page-title-meta.shtml</link>
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	<description>Never underestimate the importance of the page title and meta description - they're used by both search engines and people to judge your website.</description>
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  <item>
    	<title>Compelling headlines to improve your search engine ranking</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/headings.shtml</link>
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    	<description>Write compelling headings that attract both search engines and your desired kind of site visitor.</description>
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  <item>
    	<title>Google's advice for your website: Content</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/google-content.shtml</link>
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	<description>Google seems to be awarding more and more importance to good content - find out why and what you need to do.</description>
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    <title>Make testimonials believable!</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/testimonials-believable.shtml</link>
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    <description>Testimonials are obviously an extremely important part of any website - be sure to maximise their effectiveness.</description>
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  <item>
    <title>Forget the "What" - Focus on the "How"</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/what-how.shtml</link>
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    <description>Emphasis the benefits, not the features of your service, and watch your website's conversion rate increase!</description>
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  <item>
    	<title>Keywords phrases in linking text</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/link-text.shtml</link>
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	<description>Placing keywords into linking text gives search engines a clue as to what each destination page is about, so is hugely important.</description>
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  <item>
    <title>Testimonials - Friend or foe?</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/testimonials.shtml</link>
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    <description>Learn how to write the perfect testimonial and enhance your website's credibility.</description>
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  <item>
    	<title>Content &amp; usability: Writing for the web</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-content.shtml</link>
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	<description>Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.</description>
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  <item>
    <title>Create credibility for online success</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/online-success.shtml</link>
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    <description>Read about what it takes to create credibility for your online business.</description>
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  <item>
    	<title>Writing effective link text</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/effective-link-text.shtml</link>
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	<description>Hypertext links are what connects web pages together and are at the very core of the Internet. As they're so important it's essential that your link text is effectively written and displayed - find out how.</description>
  </item>

  <item>
    <title>Words - the secret sauce in website marketing</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/website-marketing.shtml</link>
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    <description>Words are the secret to effective website marketing. Find out how to use your copy to maximise the effectiveness of your website.</description>
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  <item>
    <title>Assessing the credibility of online sources</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml</link>
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    <description>Learn how to check a website's credibility.</description>
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    <title>Web credibility: The basics</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/basics.shtml</link>
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    <description>Learn all you need to know about web credibility with this crash course!</description>
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