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- Keywords phrases in linking text
- Placing keywords into linking text gives search engines a clue as to what each destination page is about.
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- Testimonials: Friend or foe?
- Find out how to write really believable testimonials.
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- Content & usability: Writing for the web
- Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.
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- Create credibility for online success
- Read about what it takes to create credibility for your online business.
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- Writing effective link text
- Six pointers for writing more effective hypertext link text.
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- Words - the secret sauce in website marketing
- Find out how to use the power of words to optimise your website's message.
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- Assessing the credibility of online sources
- Discover how to work out which websites you should trust.
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- Web credibility: The basics
- Learn the all-important web credibility basics with these tips and guidelines.
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- Improve the readability of your web page
- Follow this advice and your site users will be able to find the information you want them to find.
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