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Keywords phrases in linking text
Placing keywords into linking text gives search engines a clue as to what each destination page is about.
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Testimonials: Friend or foe?
Find out how to write really believable testimonials.
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Content & usability: Writing for the web
Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.
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Create credibility for online success
Read about what it takes to create credibility for your online business.
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Writing effective link text
Six pointers for writing more effective hypertext link text.
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Words - the secret sauce in website marketing
Find out how to use the power of words to optimise your website's message.
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Assessing the credibility of online sources
Discover how to work out which websites you should trust.
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Web credibility: The basics
Learn the all-important web credibility basics with these tips and guidelines.
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Improve the readability of your web page
Follow this advice and your site users will be able to find the information you want them to find.
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