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  <title>Webcredible web credibility articles</title>
  <description>Web credibility articles from Webcredible</description>
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    <title>Converting visitors to buyers</title>
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    <description>Converting visitors to buyers can be easily achieved by following some basic rules of conversion.</description>
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    <title>Website design aesthetics</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/website-design.shtml</link>
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    <description>You have just 5 seconds to persuade new visitors to stay on your website - find out how to use website design aesthetics to keep users on your site.</description>
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    <title>'You Who?' - Trust in Web 2.0</title>
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    <description>Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.</description>
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    <title>The future belongs to the trusted few</title>
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    <description>Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.</description>
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    <title>Being a trusted expert</title>
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    <description>Find out how to become a trusted expert on your website and watch your online credibility soar!</description>
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    <title>Helping your visitors: A state of mind</title>
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    <description>Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.</description>
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    <title>Are your prospects walking out on you?</title>
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    <description>Learn how to write compelling copy that will keep your site visitors interested in what you're offering.</description>
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    <title>Linking out is good</title>
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    <description>Linking out to external websites is a great thing - it can enhance your website's usability, credibility and search engine ranking.</description>
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    <title>Using ezine articles to promote your business</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/ezine.shtml</link>
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    <description>Writing ezine articles can be a massive benefit to your business - find out exactly why!</description>
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    <title>Make testimonials believable!</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/testimonials-believable.shtml</link>
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    <description>Testimonials are obviously an extremely important part of any website - be sure to maximise their effectiveness.</description>
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  <item>
    <title>Forget the "What" - Focus on the "How"</title>
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    <description>Emphasis the benefits, not the features of your service, and watch your website's conversion rate increase!</description>
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    <title>Creating a sales page that converts</title>
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    <description>Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!</description>
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  <item>
    <title>Get a free call to action!</title>
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    <description>Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.</description>
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    <title>Testimonials - Friend or Foe?</title>
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    <description>Learn how to write the perfect testimonial and enhance your website's credibility.</description>
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    <title>Staying ahead of competitors</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/ahead-competitors.shtml</link>
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    <description>Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.</description>
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    <title>Create credibility for online success</title>
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    <description>Read about what it takes to create credibility for your online business.</description>
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    <title>Ten reasons people don't visit your website</title>
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    <description>Would you like to increase the number of visitors to your site? Read through these 10 reasons why web users might not be coming and make sure you don't do any of them!</description>
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    <title>Words - the secret sauce in website marketing</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/website-marketing.shtml</link>
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    <description>Words are the secret to effective website marketing. Find out how to use your copy to maximise the effectiveness of your website.</description>
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    <title>Beyond Web usability: Web credibility</title>
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    <description>Web usability can no longer make your website stand out from the rest. Now you need web credibility too.</description>
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    <title>Assessing the credibility of online sources</title>
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    <description>Learn how to check a website's credibility.</description>
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    <title>Web credibility: The basics</title>
    <link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/basics.shtml</link>
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    <description>Learn all you need to know about web credibility with this crash course!</description>
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