Newsletter issue #74 - 4th May 2010
This issue
Welcome to the May 2010 edition of the Webcredible newsletter!
In this issue:
- Feature article: Top 5 tips for maximising social media presence
- Blog highlights in April
- New articles in April
- Useful program: Pagetest
- Top link: Political Party Websites - Poor Communication with Users
Enjoy!
Feature article: Top 5 tips for maximising social media presence
Everywhere we turn, we see the constant reference to social media. So it's little surprise that an understanding to social media is a must for every type of organisation and the key element to success is content - targeted and constant.
But social media is no different to traditional marketing and communications activities and getting back to basics will help ensure your organisation optimise their social media presence. Read on for our top 5 tips for maximising your social media presence.
Blog highlights in April
Our most popular blog posts this month include:
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Webcredible report: Lib Dems have best website
With the UK General Election coming up, we decided to investigate the website usability of all 10 UK political parties with parliamentary representation in the House of Commons. Yesterday, we published the report outlining all of our findings, which makes for a really interesting read...
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Election leaders debate - a social TV experience
Many people in the UK had a social TV experience tonight, watching the leaders debate while also commenting on facebook, twitter and chat rooms. Social TV is slowly getting more popular, especially at big events like this. I had my first social TV experience tonight...
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Your gaming grandma
I've just been sent a great blog post describing the unexpected behaviour of a segment of smart-phone users - over 55 females. What caught my attention was their use of games: "When it comes to downloading apps on their smart-phones, one in five women stated that their favourite app was a gaming app"...
Our other blog posts were:
- What's happening at Webcredible
- 2nd leaders' debate - rating the leaders' performances
- Monthly user experience finds
- Guest blog - Forgetting to remember
- Games and new audiences
New articles in April
Personas - the definitive guide
Conducting user research can produce some amazing insights... but how do you communicate these findings to the rest of your team? This is where personas can step in. Personas, when used effectively can communicate the results of user research in ways that means the results are taken into account throughout the design/development cycle.
Useful program: Pagetest
Looking for a way to increase the loading speed of your web pages and save bandwidth? Simply type in your URL and PageTest will provide you with details on your page load performance as well as a comparison against an optimisation checklist.
Top link: Political Party Websites - Poor Communication with User
Webcredible's latest white paper evaluates the websites of the 10 UK political parties with parliamentary representation in the House of Commons. Each website evaluation was conducted using 20 best practice guidelines and the results make an interesting pre-election read. The report is free to download!
Usability, focus group & training facilities hire
Our purpose-built, state-of-the-art facilities are available for hire! From our London-based offices, we can provide:
- Usability lab hire
- Focus group & market research facilities
- Training facilities & room hire
Find out more about hiring our facilities
Training courses
Come on one of our training courses and become a web guru! Our 18 courses are run across 5 training streams:
- Usability & accessibility courses
- Website optimisation courses
- Online copywriting courses
- Web development courses
- Online marketing courses
Training courses are held every 2 weeks in London and are fantastic - small class sizes, highly interactive and taught by experts.
