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Persuasion & sales articles

Read through our free how-to articles and become a persuasion & sales expert!

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Showing 1 to 10 of 10 in order of most recently published

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Ecommerce on the go - selling through the mobile
While many consumers are already comfortable making online purchases, doing the same through a mobile phone poses unique challenges. Boost your mobile sales by following these best practice tips for your mobile ecommerce site.
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Online travel booking: What influences consumers
Online travel customers are influenced by lots of different things when it comes to booking a holiday - find out how you can better reach your customers and boost sales.
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5 ways to improve online cross- & up-selling
Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.
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Online persuasion - 7 ways to persuade people to buy
Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!
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Converting visitors to buyers
Converting visitors to buyers can be easily achieved by following some basic rules of conversion.
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Ecommerce imagery: Persuading with pictures
The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.
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Sales without search engines
Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.
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Helping your visitors: A state of mind
Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.
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Creating a sales page that converts
Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!
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Get a free call to action!
Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.
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Case studies

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  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile strategy

  • Macmillan

    Macmillan got fantastic results from our work, including a 50% reduction in mobile homepage drop-offs

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    Hitachi Capital now delivers a market-leading online proposition and the best user experience possible

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