Search engine optimisation articles & resources

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2008 search engine optimisation articles

Social media marketing - a guide (April 2008): Marketing to social media websites such as Digg and del.icio.us has become an integral part of any online marketing campiagn. This month's feature article looks at what you need to do to get up and running with social media marketing and how you can integrate it into your long-term online strategy.
The ultimate guide to directory submissions (January 2008): Submitting your website to directories is a great way to increase your search engine rankings - get the full lowdown on how to do this.

Search engine spam (November 2007): Hidden text, doorway pages and mirror sites are all examples of search engine spam and could get you banned from the search engines - make sure your site avoids all of these!
Advanced link building (September 2007): Discover new advanced link building techniques, such as hosted content pages, that can significantly raise your search engine profile.
The page title and meta description (July 2007): Never underestimate the importance of the page title and meta description - they're used by both search engines and people to judge your website.
Sales without search engines (April 2007): Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.
Wikiasari: The convergence of usability and SEO? (February 2007): Wikiasari's new search engine could change the way search rankings are formulated - find out what this means for your website.

Google search engine optimisation and their 80/20 rule (November 2006): Google's 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.
Compelling headlines to improve your search engine ranking (October 2006): Write compelling headings that attract both search engines and your desired kind of site visitor.
What makes a quality link target? (September 2006): Finding quality link targets requires you to do more than just look at the Google PageRank - Follow these nine top tips and find the best websites out there to get links from.
Google's advice for your website: Content (June 2006): Google seems to be awarding more and more importance to good content - find out why and what you need to do.
Don't submit your website to any search engines (April 2006): Find out why you can still get a high search engine ranking without submitting your website to the search engines.
Build up links to your website (March 2006): Learn how to get incoming links into your website so you can achieve a high search engine ranking.
The definitive link building strategy (February 2006): Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.

The secret benefit of search engine optimisation: Increased usability (December 2005): How a website optimised for search engines also improves its usability.
Six powerful ways to find link targets (November 2005): Building up links into your website is one of the most effective ways of achieving a high search engine ranking - find out how to find the best websites from which to request links.
Keywords phrases in linking text (October 2005): Placing keywords into linking text gives search engines a clue as to what each destination page is about.
The write to link popularity (August 2005): Writing articles is one of the best way to improve the link popularity of your website - find out why.
Does a question mark in the URL affect ranking? (June 2005): Find out how using dynamic URLs can affect your search engine ranking.
Hiring a search engine marketing company (May 2005): Thinking about hiring a search engine marketing company? Find out what you should be looking for and when to run away.
Link popularity - who should you link to (April 2005): How to increase your link popularity by deciding who to link to.
Does keyword location on page affect ranking? (February 2005): Find out the best places to position your keywords on web pages to increase your search engine ranking.

Does the number of links on a page affect its ranking? (December 2004): Find out how the number of outbound links affect the ranking of web pages.
The secret benefit of accessibility part 2: A higher search engine ranking (October 2004): How a website optimised for accessibility helps it achieve a high search engine ranking.
Pay-per-click: Buying your way in (August 2004): Help search engines delve deep into your site.
You had me at the search engine (June 2004): Follow this advice and your site users will be able to find the information you want them to find.
About the Open Directory (DMOZ) (May 2004): Find out all about submitting your website to the Open Directory (DMOZ).
How to find good keywords (March 2004): Get the best keywords for your website.
Search engine optimisation: The basics (February 2004): Learn the all-important SEO basics with these tips and guidelines.

Search Engine Optimisation (SEO) without usability - an exercise in futility (October 2003): There's not much point in getting to the top of the search engines if people can't find what they're looking for once they get to your website.
The myth of "guaranteed #1 ranking" in search engine marketing (June 2003): Find out why no one can guarantee a number one search engine ranking.
Site maps and hypertext links: "Food" for search engine robots (March 2003): Find out how to help search engines delve deep into your site with hypertext links and a site map.