What is SEO & why is it important?

SEO is about making your website in such a way that it will appear higher in the search rankings. A website that's optimised for search engines can reap huge benefits on to your website and your business.

Choose effective keyword phrases

Effective keyword phrases are frequently searched for (high demand) but not being targeted by many other websites (low competition). Please read the article, How to find good keywords for more information.

Use these keyword phrases effectively

Now that you've found some great keyword phrases, you need to put them in the important places within each web page. Search engines give higher relevance to certain words and phrases within HTML documents so it's essential that you put your keyword phrases in the correct places.

The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings. If you only place your keyword phrases in the META tags your website will not get a high ranking.

Some of the best places to put keyword phrases are:

  • Page title
  • In headings
  • As links
  • In bold text
  • In the first 25 words on the page (this refers to the first 25 words of text placed in the HTML document, which is often navigation)
  • In the file name (i.e. the URL)
  • META tags

HTML pages must be easy for search engines to follow

Search engines scour the Internet looking for web pages to index, following links from one web page to the next. To ensure a search engine ranking, all pages on your website must be accessible to search engines. Some search engines have problems with:

  • Links accessible solely through frames, image maps, or JavaScript
  • Very long pages
  • Very short pages
  • Flash pages
  • Long JavaScript (JavaScript should be placed in an external document)
  • Dynamic URLs

If any of these describe pages on your website then your web pages will probably not achieve a high search engine ranking.

Have a high number of quality links into the website

Inbound links to a website play a significant part in determining its position in the search engines. Be aware though, it's not just the quantity, but also the quality and click-through-rate of links to your website which is of importance. To find out more about building up links to your website please read the article, Build up links to your website.

Case studies

Our success stories

  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

More case studies

What are you working on?

  • End-to-end customer experience

    Join up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results

  • Customer loyalty & retention

    Ensure your brand promises are delivered through your digital channels so that your customers return and bring others with them

  • User experience of digital touchpoints

    Make sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.

  • Online sales & conversion optimisation

    Increase conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.

  • Digital strategy

    Get ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.

  • Application & product design

    Deliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.

  • Mobile & tablet strategy

    Improve your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.

Webcredible turns 10

Happy Birthday to us

About us

We're a user experience agency (UX agency) that creates people-centred, efficient and delightful digital experiences.

Get in touch on 020 7423 6320

 

Skip to site navigation