Get 30% off courses running in September - use code "SEPT30" View training courses

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are 3 tools out there that can help you find them.

Wordtracker - the best tool

The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:

  • Go to the Wordtracker website and pay $59 for one month's access
  • Enter a keyword phrase you're thinking about targeting
  • Wordtracker will suggest hundreds of related phrases - click on the ones you like
  • Once you've clicked on all the phrases you like, run them through the program
  • Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it
  • The higher the score, the better the keyword phrase!

Wordtracker also offers a 7-day free trial.

Other tools

Google AdWords Keyword Tool

Also very useful, Google AdWords Keyword Tool is free and much quicker to use than Wordtracker. Like Wordtracker, it tells you how many people are searching for each keyword phrase as well as the level of competition.

KeywordSpy

KeywordSpy is an interesting resource. Type in a keyword phrase and it'll tell you which websites are targeting that phrase. You can then click through to see which other keywords that website is targeting. This tool is excellent for giving you ideas for keyword phrases based around what search terms your competitors are targeting.

Case studies

Our success stories

  • UCAS

    UCAS's Track portal is award-winning, achieving a 95%+ satisfaction rating across its 750,000 users

  • Hotels.com

    Hotels.com gained a much stronger competitive advantage due to a great mobile & tablet strategy

  • Pearson Education

    Pearson Education has embedded user-centred design into all their digital design processes

More case studies

What are you working on?

  • End-to-end customer experience

    Join up your customer touchpoints to deliver the best possible digital experience that is proven to deliver outstanding business results

  • Customer loyalty & retention

    Ensure your brand promises are delivered through your digital channels so that your customers return and bring others with them

  • User experience of digital touchpoints

    Make sure all your customer touchpoints consistently deliver the very best in user experience, design and usability.

  • Online sales & conversion optimisation

    Increase conversion across all your digital channels. Our clients sell more because they reap the benefits of our sales optimisation expertise.

  • Digital strategy

    Get ahead of the competition with a customer-centred digital strategy designed to deliver long-term business success.

  • Application & product design

    Deliver the best experience for your customers with intelligent digital applications tailored to your business goals and customer needs.

  • Mobile & tablet strategy

    Improve your mobile & tablet propositions with innovative, cutting-edge interface designs that work for you and your customers.

About us

We're a user experience agency (UX agency) that creates people-centred, efficient and delightful digital experiences.

Get in touch on 020 7423 6320

 

Skip to site navigation