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Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are 3 tools out there that can help you find them.

Wordtracker - the best tool

The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:

  • Go to the Wordtracker website and pay $59 for one month's access
  • Enter a keyword phrase you're thinking about targeting
  • Wordtracker will suggest hundreds of related phrases - click on the ones you like
  • Once you've clicked on all the phrases you like, run them through the program
  • Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it
  • The higher the score, the better the keyword phrase!

Wordtracker also offers a 7-day free trial.

Other tools

Google AdWords Keyword Tool

Also very useful, Google AdWords Keyword Tool is free and much quicker to use than Wordtracker. Like Wordtracker, it tells you how many people are searching for each keyword phrase as well as the level of competition.


KeywordSpy is an interesting resource. Type in a keyword phrase and it'll tell you which websites are targeting that phrase. You can then click through to see which other keywords that website is targeting. This tool is excellent for giving you ideas for keyword phrases based around what search terms your competitors are targeting.

Case studies

Our success stories

  • UCAS

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  • gained a much stronger competitive advantage due to a great mobile & tablet strategy

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