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  <title>Webcredible usability and user research articles</title>
  <description>Usability and user research articles from Webcredible</description>
  <language>en-uk</language>
  <link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/</link>

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  <item>
      	<title>Focus groups vs. usability testing - what, when and why?</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-vs-testing.shtml</link>
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		<description>Focus groups and usability testing are two very useful but very different user research disciplines. This article will look at the difference between focus groups and usability testing, the pros and cons of each and when in the development process you should use them.</description>
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      	<title>User experience over usability</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-ux.shtml</link>
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		<description>A good experience is essential for a customer to return and good site usability has several advantages. This article looks at the big picture and the difference in focus between usability and user experience.</description>
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      	<title>Website aesthetics - what has it got to do with usability?</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/aesthetics-usability.shtml</link>
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		<description>How we choose what to buy is a key question that should be asked when designing an ecommerce website. Find out the importance of and relationship between aesthetics and usability.</description>
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      	<title>User interviews - analysis simplified</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/user-analysis.shtml</link>
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		<description>You've conducted your user interviews, but now you need to make sense of all that information you've gathered. These best practice tips will help you analyse the results.</description>
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      	<title>User interviews - A basic introduction</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/user-interviews.shtml</link>
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		<description>User interviews are a great way to build research on your users and help improve the usability of your site. Find out how to conduct them.</description>
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   <item>
      	<title>Usability and security: Unlikely bedfellows?</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/security.shtml</link>
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		<description>With people having to remember more and more usernames, passwords and PINs, it's crucial that any online security offers the best possible usability. Find out how you can help customers remember their passwords and continue using your website in the long-term.</description>
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  <item>
    	<title>7 usability guidelines for websites on mobile devices</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-guidelines.shtml</link>
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	<description>Usability and page design for websites on mobile phones is very different to that of PCs. These essential mobile usability guidelines will help ensure your site works well for mobile visitors.</description>
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    	<title>10 ways to orientate users on your site</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/orientate-users.shtml</link>
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	<description>Follow these top tips and make sure site visitors know where they are on your site at all times.</description>
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  <item>
    	<title>Eye tracking: Eye candy vs. I can do</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/eye-tracking.shtml</link>
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	<description>Find out the pros and cons of eye tracking, showing you when you should and perhaps shouldn't use it.</description>
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    	<title>Split A/B testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ab-testing.shtml</link>
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	<description>Split A/B testing is ideal for testing two web page designs to find out which is the best. Find out how A/B testing works and when to use it.</description>
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  <item>
    	<title>Filter and sort: Improving ecommerce product findability</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-findability.shtml</link>
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	<description>Filtering and sorting are essential for helping users find the products they're looking for. Find out how to make best use of this essential functionality.</description>
  </item>

  <item>
    	<title>Expert usability review vs. usability testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/website-review.shtml</link>
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	<description>Article outlining the difference between the two usability evaluation methods: The expert usability review and usability testing.</description>
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  <item>
    	<title>Intranet usability guidelines</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/intranet-usability.shtml</link>
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	<description>Read through these intranet usability guidelines and discover how to improve employee productivity and ease of information-retrieval.</description>
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    	<title>Mobile and handheld usability testing - why it matters</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-usability.shtml</link>
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    	<description>Mobile and handheld usability testing is crucial to your business - find out why and what you need to do for this unique medium.</description>
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    	<title>Usability testing with children</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/testing-children.shtml</link>
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	<description>Usability testing with children can prevent some unique challenges - find out what exactly these are and what you need to do.</description>
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    	<title>Focus groups - how to run them</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-groups.shtml</link>
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	<description>Focus groups are fundamental as an input into any web design decisions - find out how to plan and successfully run them.</description>
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  <item>
    	<title>8 guidelines for usability testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-testing.shtml</link>
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	<description>Eight essential guidelines for usability testing, helping you to plan, run and analyse usability tests.</description>
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  <item>
    	<title>Usability for older web users</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/older-users.shtml</link>
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	<description>The number of older web users is growing at a dramatic rate. Find out how to make your website easy to use for this lucrative market.</description>
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  <item>
    	<title>How to improve your site search (...or 'looking for jamie oliver')</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/site-search.shtml</link>
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	<description>Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.</description>
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    	<title>The secret benefit of search engine optimisation: Increased usability</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/seo-web-usability.shtml</link>
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	<description>Web developers are often of the impression that there has to be a trade-off between optimising for people and optimising for search engines. This article argues that this isn't necessarily the case.</description>
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    	<title>Everyday usability</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-journeys.shtml</link>
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	<description>Something as simple as taking a new bus journey to work can provide you with valuable usability lessons. Sound strange? Read on for more...</description>
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    	<title>Content &amp; usability: Writing for the web</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-content.shtml</link>
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	<description>Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.</description>
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    	<title>Tell me what you do!</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/what-you-do.shtml</link>
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	<description>Explaining what you actually do is the first thing your website should do, but many sites forget this most basic of information. Find out how to do this effectively and avoid leaving your site visitors in the dark.</description>
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    	<title>Why track your visitor's behaviour</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/track-visitors.shtml</link>
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	<description>Understanding what your visitors actually do on your website is an essential part of usability. Find out how to go about doing this!</description>
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    	<title>Staying ahead of competitors</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/ahead-competitors.shtml</link>
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		<description>Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.</description>
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    	<title>Ten ways to improve the usability of your ecommerce site</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml</link>
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	<description>Increase ecommerce usability and you can maximise your website's conversion rate, reduce drop-out rates and convert users' shopping baskets into orders.</description>
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   	<title>Beware of opening links in a new window</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/new-browser-windows.shtml</link>
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	<description>Many websites open links in new windows, especially when linking to external websites. Webmasters who do so should perhaps think twice about this, as it's not always appropriate.</description>
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  <item>
    	<title>Effective site navigation</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/effective-site-navigation.shtml</link>
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	<description>Learn how to create site navigation so your users can find what they're looking for quickly and efficiently, ultimately increasing their satisfaction with your site.</description>
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    	<title>Ten ways to speed up the download time of your web pages</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/speed-up-download-time.shtml</link>
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	<description>Do you like to wait for pages to download? Neither do your site users. Find out how to optimise the download time of your website.</description>
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    	<title>Staying ahead of competitors</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/ahead-competitors.shtml</link>
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		<description>Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.</description>
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    	<title>Ten reasons why people don't visit your website</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/visit-website.shtml</link>
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	<description>Find out why people may not be coming to your website and what you can do about it.</description>
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    	<title>Why do you have a website anyway?</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/why-website.shtml</link>
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	<description>Does your website exist solely for the purpose of existing? Learn how to do something with it and get it working for you!</description>
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    	<title>Beyond web usability: Web credibility</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-credibility/beyond-web-usability.shtml</link>
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	<description>Find out why usability will no longer give you the edge. Make way for web credibility.</description>
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    	<title>Eight web usability killers</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-usability-killers.shtml</link>
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	<description>Many web sites considered robust and healthy by their owners may be suffering from one of these eight life-threatening diseases.</description>
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    	<title>Improve the readability of your web page</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-page-readability.shtml</link>
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	<description>Learn how to make your web pages easier to read with easy-to-read article!</description>
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    	<title>Search Engine Optimisation (SEO) without usability - an exercise in futility</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/seo-usability.shtml</link>
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	<description>A high search engine ranking is pointless if site users can't find what they want when they get to your website. Find out how to convert your site visitors into customers.</description>
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    	<title>Web usability: The basics</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/basics.shtml</link>
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		<description>Learn all you need to know about web usability with this crash course!</description>
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