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  <title>Webcredible web usability articles</title>
  <description>Web usability articles from Webcredible</description>
  <language>en-uk</language>
  <link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/</link>

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   <item>
      	<title>Online persuasion - 7 ways to persuade people to buy</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/online-persuasion.shtml</link>
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		<description>Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!</description>
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      	<title>Customisable websites - the definitive guide</title>
      	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/customisation.shtml</link>
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		<description>Customisable websites have recently become more and more popular - get the lowdown on when and why you should and shouldn't allow users to change pages on your website.</description>
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  <item>
    	<title>Designing online social networks: The theories of social groups</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/social-networks.shtml</link>
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	<description>It's important to fully understand the theories of social groups, before designing online social networks - find out all you need to know!</description>
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  <item>
    	<title>Ecommerce imagery: Persuading with pictures</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/images-ecommerce.shtml</link>
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	<description>The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.</description>
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  <item>
    	<title>7 usability guidelines for websites on mobile devices</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-guidelines.shtml</link>
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	<description>Usability and page design for websites on mobile phones is very different to that of PCs. These essential mobile usability guidelines will help ensure your site works well for mobile visitors.</description>
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  <item>
    	<title>How to embed usability and UCD internally</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/embed-ucd.shtml</link>
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	<description>Integrating usability into any organisation can be a difficult and isolating experience. Get the lowdown on how to achieve this within your organisation.</description>
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  <item>
    	<title>10 ways to orientate users on your site</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/orientate-users.shtml</link>
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	<description>Follow these top tips and make sure site visitors know where they are on your site at all times.</description>
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    	<title>Eye tracking: Eye candy vs. I can do</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/eye-tracking.shtml</link>
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	<description>Find out the pros and cons of eye tracking, showing you when you should and perhaps shouldn't use it.</description>
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  <item>
    	<title>Split A/B testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ab-testing.shtml</link>
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	<description>Split A/B testing is ideal for testing two web page designs to find out which is the best. Find out how A/B testing works and when to use it.</description>
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  <item>
    	<title>Filter and sort: Improving ecommerce product findability</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-findability.shtml</link>
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	<description>Filtering and sorting are essential for helping users find the products they're looking for. Find out how to make best use of this essential functionality.</description>
  </item>

  <item>
    	<title>Wikiasari: The convergence of usability and SEO?</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/wikiasari-seo.shtml</link>
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	<description>Wikiasari's new search engine could change the way search rankings are formulated - find out what this means for your website.</description>
  </item>

  <item>
    	<title>Expert usability review vs. usability testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/website-review.shtml</link>
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	<description>Article outlining the difference between the two usability evaluation methods: The expert usability review and usability testing.</description>
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  <item>
    	<title>Innovative user interface design</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/user-interface-design.shtml</link>
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	<description>More and more websites are developing innovative user interface designs. Check out some of our favourites and see what new ideas you can glean!</description>
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    	<title>Intranet usability guidelines</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/intranet-usability.shtml</link>
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	<description>Read through these intranet usability guidelines and discover how to improve employee productivity and ease of information-retrieval.</description>
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    	<title>Mobile and handheld usability testing - why it matters</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-usability.shtml</link>
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    	<description>Mobile and handheld usability testing is crucial to your business - find out why and what you need to do for this unique medium.</description>
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  <item>
    	<title>Usability testing with children</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/testing-children.shtml</link>
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	<description>Usability testing with children can prevent some unique challenges - find out what exactly these are and what you need to do.</description>
  </item>

  <item>
    	<title>Focus groups - how to run them</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-groups.shtml</link>
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	<description>Focus groups are fundamental as an input into any web design decisions - find out how to plan and successfully run them.</description>
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  <item>
    	<title>User-centered design (UCD) - 6 methods</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/user-centered-design.shtml</link>
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	<description>Learn all about user-centered design, the methods available to you, and how and when they should be employed.</description>
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  <item>
    	<title>8 guidelines for usability testing</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-testing.shtml</link>
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	<description>Eight essential guidelines for usability testing, helping you to plan, run and analyse usability tests.</description>
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    	<title>Usability for older web users</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/older-users.shtml</link>
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	<description>The number of older web users is growing at a dramatic rate. Find out how to make your website easy to use for this lucrative market.</description>
  </item>

  <item>
    	<title>How to improve your site search (...or 'looking for jamie oliver')</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/site-search.shtml</link>
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	<description>Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.</description>
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    	<title>The secret benefit of search engine optimisation: Increased usability</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/seo-web-usability.shtml</link>
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	<description>Web developers are often of the impression that there has to be a trade-off between optimising for people and optimising for search engines. This article argues that this isn't necessarily the case.</description>
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    	<title>The seven deadly sins of web design</title>
	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-design-sins.shtml</link>
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	<description>Read about the seven deadliest web design sins from a recent survey, and what it means for your website.</description>
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  <item>
    	<title>Everyday usability</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-journeys.shtml</link>
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	<description>Something as simple as taking a new bus journey to work can provide you with valuable usability lessons. Sound strange? Read on for more...</description>
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    	<title>Content &amp; usability: Writing for the web</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-content.shtml</link>
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	<description>Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.</description>
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    	<title>Tell me what you do!</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/what-you-do.shtml</link>
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	<description>Explaining what you actually do is the first thing your website should do, but many sites forget this most basic of information. Find out how to do this effectively and avoid leaving your site visitors in the dark.</description>
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    	<title>Why track your visitor's behaviour</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/track-visitors.shtml</link>
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	<description>Understanding what your visitors actually do on your website is an essential part of usability. Find out how to go about doing this!</description>
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    	<title>Ten ways to improve the usability of your ecommerce site</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml</link>
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	<description>Increase ecommerce usability and you can maximise your website's conversion rate, reduce drop-out rates and convert users' shopping baskets into orders.</description>
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   	<title>Beware of opening links in a new window</title>
   	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/new-browser-windows.shtml</link>
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	<description>Many websites open links in new windows, especially when linking to external websites. Webmasters who do so should perhaps think twice about this, as it's not always appropriate.</description>
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    	<title>Effective site navigation</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/effective-site-navigation.shtml</link>
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	<description>Learn how to create site navigation so your users can find what they're looking for quickly and efficiently, ultimately increasing their satisfaction with your site.</description>
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    	<title>Ten ways to speed up the download time of your web pages</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/speed-up-download-time.shtml</link>
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	<description>Do you like to wait for pages to download? Neither do your site users. Find out how to optimise the download time of your website.</description>
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    	<title>The secret benefit of accessibility part 1: Increased usability</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-accessibility/web-accessibility-usability.shtml</link>
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	<description>Web accessibility has a huge number of benefits, one the main ones being increased usability. This article outlines some of the ways accessibility and usability overlap and how enhancing a website's accessibility can automatically improve its usability too.</description>
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    	<title>Writing effective link text</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/effective-link-text.shtml</link>
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	<description>Hypertext links are what connects web pages together and are at the very core of the Internet. As they're so important it's essential that your link text is effectively written and displayed - find out how.</description>
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    	<title>Ten usability blunders of the big players</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/big-websites-usability.shtml</link>
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	<description>Points out some major usability mistakes made by very large websites - learn from their mistakes!</description>
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    	<title>You had me at the search engine</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/had-me-search-engine.shtml</link>
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	<description>A high search engine ranking is pointless if site users can't find what they want when they get to your website. Find out how to convert your site visitors into customers.</description>
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    	<title>Planning a usable website: A three-step guide</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/plan-usable-website.shtml</link>
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	<description>Learn how to involve usability from the start of the web design process.</description>
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    	<title>Eight web usability killers</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-usability-killers.shtml</link>
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	<description>Many web sites considered robust and healthy by their owners may be suffering from one of these eight life-threatening diseases.</description>
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    	<title>Improve the readability of your web page</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-page-readability.shtml</link>
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	<description>Learn how to make your web pages easier to read with easy-to-read article!</description>
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    	<title>Search Engine Optimisation (SEO) without usability - an exercise in futility</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/seo-usability.shtml</link>
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	<description>A high search engine ranking is pointless if site users can't find what they want when they get to your website. Find out how to convert your site visitors into customers.</description>
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    	<title>Web usability: The basics</title>
    	<link>http://www.webcredible.co.uk/user-friendly-resources/web-usability/basics.shtml</link>
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	<description>Learn all you need to know about web usability with this crash course!</description>
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