Web credibility articles & resources

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2007 credibility articles

Converting visitors to buyers (November 2007): Converting visitors to buyers can be easily achieved by following some basic rules of conversion.
Website design aesthetics (September 2007): You have just 5 seconds to persuade new visitors to stay on your website - find out how to use website design aesthetics to keep users on your site.
'You Who?' - Trust in Web 2.0 (June 2007): Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.
The future belongs to the trusted few (March 2007): Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.
Being a trusted expert (January 2007): Find out how to become a trusted expert on your website and watch your online credibility soar!

Helping your visitors: A state of mind (September 2006): Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.
Are your prospects walking out on you? (July 2006): Learn how to write compelling copy that will keep your site visitors interested in what you're offering.
Linking out is good (June 2006): Find out why outbound links from your website can benefit you.
Using ezine articles to promote your business (March 2006): Writing ezine articles can be a massive benefit to your business - find out exactly why!
Make testimonials believable! (February 2006): Find out how to write really believable testimonials.

Forget the "What" - Focus on the "How" (December 2005): Find out how to write web copy that sells.
Creating a sales page that converts (October 2005): Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!
Get a free call to action! (September 2005): Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.
Testimonials: Friend or foe? (August 2005): Find out how to write really believable testimonials.
Staying ahead of competitors (May 2005): Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.
Create credibility for online success (February 2005): Read about what it takes to create credibility for your online business.

Ten reasons people don't visit your website (October 2004): Find out why people may not be coming to your website and what you can do about it.
Why do you have a website anyway? (August 2004): Does your website exist solely for the purpose of existing? Learn how to do something with it and get it working for you!
Words - the secret sauce in website marketing (July 2004): Find out how to use the power of words to optimise your website's message.
Beyond Web usability: Web credibility (April 2004): Find out why usability will no longer give you the edge. Make way for web credibility.
Assessing the credibility of online sources (February 2004): Discover how to work out which websites you should trust.
Web credibility: The basics (January 2004): Learn the all-important web credibility basics with these tips and guidelines