Web credibility articles & resources
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2007 credibility articles
- Converting visitors to buyers (November 2007)
- Converting visitors to buyers can be easily achieved by following some basic rules of conversion.
- Website design aesthetics (September 2007)
- You have just 5 seconds to persuade new visitors to stay on your website - find out how to use website design aesthetics to keep users on your site.
- 'You Who?' - Trust in Web 2.0 (June 2007)
- Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.
- The future belongs to the trusted few (March 2007)
- Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.
- Being a trusted expert (January 2007)

- Find out how to become a trusted expert on your website and watch your online credibility soar!
2006 credibility articles
- Helping your visitors: A state of mind (September 2006)
- Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.
- Are your prospects walking out on you? (July 2006)
- Learn how to write compelling copy that will keep your site visitors interested in what you're offering.
- Linking out is good (June 2006)

- Find out why outbound links from your website can benefit you.
- Using ezine articles to promote your business (March 2006)
- Writing ezine articles can be a massive benefit to your business - find out exactly why!
- Make testimonials believable! (February 2006)

- Find out how to write really believable testimonials.
2005 credibility articles
- Forget the "What" - Focus on the "How" (December 2005)
- Find out how to write web copy that sells.
- Creating a sales page that converts (October 2005)

- Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!
- Get a free call to action! (September 2005)
- Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.
- Testimonials: Friend or foe? (August 2005)
- Find out how to write really believable testimonials.
- Staying ahead of competitors (May 2005)
- Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.
- Create credibility for online success (February 2005)
- Read about what it takes to create credibility for your online business.
2004 credibility articles
- Ten reasons people don't visit your website (October 2004)
- Find out why people may not be coming to your website and what you can do about it.
- Why do you have a website anyway? (August 2004)
- Does your website exist solely for the purpose of existing? Learn how to do something with it and get it working for you!
- Words - the secret sauce in website marketing (July 2004)
- Find out how to use the power of words to optimise your website's message.
- Beyond Web usability: Web credibility (April 2004)

- Find out why usability will no longer give you the edge. Make way for web credibility.
- Assessing the credibility of online sources (February 2004)
- Discover how to work out which websites you should trust.
- Web credibility: The basics (January 2004)
- Learn the all-important web credibility basics with these tips and guidelines
