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First published: October 2008

2008 Ecommerce Usability for High Street Retailers

The '2008 Ecommerce Usability for High Street Retailers' report is an update on the highly popular ecommerce usability reports of 2006 and 2007. The report evaluates the websites of 20 of the UK's leading high street retailers. Based on our experience of usability testing with over 1000 people on a variety of ecommerce sites, we devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.

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The website we analysed and their scores were:

  • WHSmith - 83%
  • Early Learning Centre - 75%
  • Hamleys - 72%
  • HMV - 72%
  • John Lewis - 72%
  • H. Samuel - 70%
  • B&Q - 69%
  • Waterstones - 69%
  • Currys - 68%
  • Marks & Spencer - 68%
  • Argos - 67%
  • Debenhams - 67%
  • Game - 67%
  • The Body Shop - 65%
  • Next - 65%
  • Woolworths - 65%
  • Boots - 64%
  • Mothercare - 64%
  • Accessorize - 58%
  • Topshop - 56%

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