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First published: May 2011

360° news provider overview: An independent evaluation of the user experience across channels

The 2011 '360° news provider overview' report provides full feedback, comparisons and league table ratings for the UK's top 10 written news providers' cross channel experience. News providers need an integrated cross-channel strategy to successfully maintain and grow readership and advertising income, this report looks at the importance of ensuring that the website, mobile website, smartphone app and tablet app have great user experience, and that they are each coherently linked and cross promoted.

The news providers we analysed were:

  • Evening Standard
  • Daily Mail
  • Daily Mirror
  • The Telegraph
  • Financial Times
  • The Guardian
  • The Independant
  • Metro
  • The Sun
  • The Times

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(PDF - 1.8MB)

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