First published: June 2010
2010 Flights Online: Ensuring Your Site Takes Off
The annual 'Online Travel Sector Usability' report evaluates 20 of the top UK travel agent and airline carrier websites against 20 best practice usability guidelines.
Based on our collective experience of usability testing, research and design on travel websites, we devised 20 essential guidelines that all travel agents and airline carriers should adhere to, evaluating each site against these guidelines. The report also identifies some key trends in the online travel sector.
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The websites we analysed and their scores were:
- British Airways - 78%
- easyJet - 77%
- Virgin Atlantic - 75%
- Travel Republic - 73%
- BMI - 70%
- Expedia - 68%
- Travelocity - 68%
- Ryanair - 66%
- eBookers - 65%
- Opodo - 64%
- Flybe - 63%
- Monarch - 63%
- Travelbag - 63%
- Lastminute - 62%
- Netflights - 62%
- Jet2.com - 60%
- First Choice - 56%
- STA Travel - 56%
- Thomsonfly - 52%
- Thomas Cook - 47%
