First published: March 2008
Flights Online: Ensuring Your Site Takes Off
The 'Flights Online: Ensuring Your Site Takes Off' report evaluates 20 of the top UK travel agent and airline carrier websites against 20 best practice usability guidelines. Based on our collective experience of usability testing, research and design on travel websites, we devised 20 essential guidelines that all flight booking systems should adhere to, evaluating each site against these guidelines.
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The website we analysed and their scores were:
- Opodo - 67%
- British Airways - 65%
- Travelbag - 62%
- STA travel - 58%
- Lastminute - 56%
- Virgin Atlantic - 55%
- Ebookers - 54%
- Expedia - 53%
- Travelocity - 53%
- BMI - 53%
- Flight Centre - 52%
- Thomas Cook - 49%
- First Choice - 48%
- Airline Network - 47%
- Easyjet - 46%
- FlyBE - 46%
- Thomsonfly - 44%
- XL.com - 44%
- Ryanair - 40%
- Monarch - 38%
