First published: February 2007
Ecommerce Usability for Valentine Etailers
The 'Ecommerce Usability for Valentine Etailers' report evaluates the websites of 20 of the leading Valentine's ecommerce websites. Based on our experience of usability testing with over 1000 people on a variety of ecommerce sites, we devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
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The website we analysed and their scores were:
- Figleaves - 68%
- Ernest Jones - 60%
- Interflora - 59%
- Goldsmiths - 56%
- Sainsbury's Flowers - 53%
- Beaverbrooks Jewellery - 51%
- Tesco Flowers - 49%
- Links of London - 48%
- Thorntons - 46%
- Tiffany - 42%
- Ann Summers - 41%
- Next Flowers - 40%
- Teleflorist - 40%
- La Senza - 39%
- Bunches - 38%
- Agent Provocateur - 36%
- Amelie Chocolat - 34%
- Brownes - 31%
- Chocolate Trading Company - 30%
- Knickerbox - 29%
